Google Ads Strategist

Location: Remote – PT/MT hours preferred (weekdays + part-time weekends)
Type: Full-Time or Part-Time Contract

About the Role
We’re looking for a data-driven PPC Strategist to improve, optimize, and support the success of our Google Ads lead-generation campaigns for boutique fitness and wellness clients. You’ll take ownership of campaign performance – turning client goals into clear testing plans and measurable results.

You’ll collaborate with our backend automation/tech VAs and media buyers to execute campaign changes efficiently, and you’ll support account managers with data insights and performance storytelling.

If you’re analytical, detail-oriented, and thrive in a fast-moving environment where precision and impact matter, this role is for you.

What You’ll Do
• Evaluate campaign performance and define optimization plans to improve CPL, lead quality, and ROAS
• Make strategic adjustments to bids, budgets, keywords, match types, audiences, and ad copy to achieve client goals
• Build and manage testing roadmaps (ad variations, keyword themes, landing flow, bidding strategies) with defined success criteria
• Translate strategies into execution briefs for VAs/media buyers and review changes for accuracy and impact
• Partner with account managers to analyze data, craft clear narratives, and present next-step recommendations
• Create weekly performance reports with diagnostics, learnings, and action items tied to KPIs
• Validate conversion tracking (Google Tag Manager, GA4, Conversion Actions) and ensure data accuracy
• Maintain standardized SOPs, naming conventions, dashboards, and campaign documentation
• Monitor Google Ads and industry trends to inform proactive optimizations and new testing ideas
• Communicate proactively, deliver on time, and maintain light weekend availability for monitoring

What You’ll Bring
• Proven experience optimizing Google Ads lead-generation campaigns (Search, Display, YouTube, or Performance Max)
• Ability to improve cost per lead and lead quality through structured testing and optimization
• Strong understanding of key metrics (CTR, CVR, CPL, CPA, Quality Score, ROAS) and performance diagnostics
• Google Ads Certification required (Search or equivalent)
• High attention to detail; capable of managing multiple campaigns simultaneously
• Experience working with VAs or remote media buyers
• Availability during PT/MT hours with part-time weekend support as needed

Nice to Have
• Experience supporting account managers or client-facing updates
• Familiarity with A/B testing, CRO, and landing page optimization
• Working knowledge of Google Sheets, Looker Studio, and project management tools
• Basic understanding of automation tools (Zapier, Make, or similar)
• Exposure to scripts, rules, or automated bidding strategies in Google Ads

How We Work
At JL Marketing, we align tightly to client goals and measure what matters – prioritizing clarity, speed, and performance.
• We make data-informed decisions and communicate respectfully and directly
• We document everything, close feedback loops quickly, and continuously improve
• We value autonomy, accountability, and proactive problem solving

Compensation & Benefits
• Competitive monthly rate based on experience and certifications
• Opportunities for advancement, training, and long-term collaboration with a U.S.-based marketing team

How to Apply
-Ready to start your journey? Join a dynamic team at JL Marketing? We are only reviewing applications submitted through our website. Please fill out our application here: ---------- /hiring-application/