Digital Marketing Specialist

Overview
Home Helpers Home Care of Alpharetta has served North Atlanta families with compassion and integrity for more than 13 years. We’re expanding and looking for an organized, creative Digital Marketing Specialist to drive our online visibility, lead generation, and caregiver recruitment through data-driven digital campaigns.

Responsibilities
- Manage Facebook, Google Business, and LinkedIn content and advertising.
- Develop and execute email marketing campaigns for clients and caregivers.
- Plan and optimize Google Ads and Facebook Ads with a focus on conversions.
- Improve SEO performance across all service areas.
- Track analytics — impressions, clicks, calls, CPL — and report ROI metrics.
- Collaborate with field marketers to highlight community events and success stories online.
- Maintain brand consistency and ensure accurate online listings.

Qualifications
- 2 + years of experience in digital marketing, content, or social media management.
- Proficiency in Google Ads, Facebook Business Suite, LinkedIn Pages, Canva, and Mailchimp.
- Strong writing skills and an eye for visual design.
- Organized, analytical, and able to manage multiple projects independently.
- Passionate about mission-driven marketing and community impact.

Who are We?
Home Helpers Home Care of Alpharetta and the North Atlanta Suburbs is a family-owned business that focuses every day on providing the best home care to seniors allowing them to age with dignity. We have always focused on quality and heart-motivated care, which is part of the reason we have been voted Best Home Care for Seniors in all of North Atlanta for the past 9 years!