Social Media Manager (with SEO Experience)

Job Posting: Social Media Manager (with SEO Experience)
Company: On Track Learning (OTL)
Location: Remote (Philippines)
Position Type: Part-Time (20 hrs/week)

About Us
On Track Learning (OTL) is dedicated to helping students reach their academic and test prep goals through personalized tutoring and proven strategies. We’re looking for a creative, strategic, and data-driven Social Media Manager to lead our online presence and grow our community, starting with Instagram as our primary platform.

Role Overview
You’ll be responsible for building and executing a social media and content marketing strategy that drives brand visibility, engagement, and leads. This includes developing Instagram strategies, creating engaging content, managing community interactions, and applying SEO best practices to ensure our content reaches the right audience.

What You’ll Do
- Develop and execute a social media strategy for Instagram, with plans to expand to other platforms in the future.
- Create and manage content calendars (posts, stories, reels, infographics).
- Optimize captions, hashtags, and content using SEO and keyword research to improve visibility and reach.
- Monitor and engage with followers: reply to DMs, comments, and mentions.
- Track performance and provide regular reports with insights and recommendations for growth.
- Collaborate with the OTL team to align content with brand voice, seasonal campaigns, and student needs.
- Stay updated with social trends, Instagram algorithm changes, and competitor strategies.

What We’re Looking For
- The High-Output Professional: You are disciplined and hate "idle time." You treat every paid hour as an opportunity to move the needle, whether that’s designing a post, researching keywords, or engagement.
- Independent & Resourceful: You don’t need your hand held. You can take a goal and run with it, finding solutions and tools to get the job done efficiently.
- Seamless Collaborator: While you work independently, you are a proactive communicator. You keep the team in the loop and align your creative vision with OTL’s brand voice.
- SEO Fluency: You understand that social media is a search engine. You know how to use keywords to drive organic reach.
- Creative Toolkit: Skilled in Canva and mobile video editing (CapCut/InShot) for high-retention Reels.
- Tracking Ready: You are comfortable using time-tracking software and maximizing your productivity during your logged hours.

Our Standards for This Role
Efficiency is Key: We value transparency and work ethic. We are looking for a partner who takes pride in their productivity and uses their scheduled time to the fullest. If you are someone who naturally looks for the "next task" once one is finished, you’ll thrive here.

Compensation
- $6 USD per hour
- Part-time role (approx. 20 hours/week)
- Flexible schedule, with some overlap with US PST hours preferred
- Opportunity to grow with the team and take on more responsibility as OTL expands

Why Join OTL?
- Be part of a mission-driven team helping students achieve their goals.
- Work in a flexible, supportive environment where your creativity is valued.
- Have a direct impact on shaping OTL’s digital presence and growth.
- Long-term career growth opportunities as we scale our programs.

How to Apply
1. Send us your:
- Resume
- Portfolio (links to social media accounts or campaigns you’ve managed are important).
- A short note on one Instagram strategy or campaign you worked on, and the results it achieved.
2. Please visit our Instagram page and include a brief critique of our current Instagram in your message. ----------
3. Message us here with the subject line: “Social Media Manager Application – [Your Name]”

NOTE: Please only apply if you have SEO knowledge and experience.

Thank you!