Senior Paid Ads Specialist

# Senior Paid Ads Specialist (Remote, Philippines) — Part-Time (20 hrs/week)

**Company:** Foxbury Dental (UK)
**Role Type:** Part-time, long-term (4 hours/day, Monday–Friday)
**Location:** Remote (Philippines)
**Rate:** **£7/hour** (~$8.50/hour), paid bi-weekly via Wise/Remitly/Payoneer
**Primary Channels (in order):** Facebook ? Instagram ? Google
**Start:** ASAP

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## About Foxbury Dental
Foxbury Dental is a private dental practice in the UK focused on delivering exceptional patient care and high-value treatments such as **Invisalign**, **Fixed Braces**, **Emergency Dentistry**, and **New Patient Exams**. We’re building a performance marketing engine to drive consistent, high-quality leads across Foxbury and other group companies.

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## The Opportunity
We’re hiring a **Senior Paid Ads Specialist (hands?on execution)** to **own** our day-to-day paid media across **Meta (Facebook/Instagram)** and **Google Ads** for lead generation. You’ll be our go-to expert for campaign build, optimisation, creative testing, and reporting — with a clear mandate to **lower CPL** and **increase booked consultations**.

> **Note:** This is a senior *execution* role. You’ll work with our Business Director for strategy alignment, then run with it autonomously.

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## What You’ll Do
- **Plan, build, and optimise** Meta & Google campaigns for **Invisalign, Fixed Braces, Emergency, New Patients**.
- **Daily/weekly management**: budgets, pacing, bids, audiences, placements, negatives, creative iterations.
- **Creative & copy**: write high?converting ad copy and iterate static/video assets (with access to brand materials).
- **Funnels & CRO**: implement UTM standards, support landing page tests, and collaborate to improve lead-to-booking.
- **Tracking & measurement**: maintain privacy?safe conversion tracking (Meta CAPI/Google), GA4 events, and call tracking.
- **Reporting**: weekly performance summary with insights and next actions (CPL, CVR, cost?per?booked consult, quality).
- **Compliance**: ensure ads/landing pages follow UK healthcare advertising standards (ASA/CAP) and platform policies.

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## Success Metrics (Core KPIs)
- **CPL** targets by treatment line (you’ll help define/beat baselines).
- **Lead quality** (contactability, attended consults, accepted treatment plans).
- **Conversion** improvements (landing page CVR, lead?booking rate).
- **Scalable winners** found via systematic creative & audience testing.

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## Must?Have Experience
- **3+ years** hands?on **Meta Ads** *and* **Google Ads** for **lead generation** (not just e?com).
- Demonstrable wins reducing **CPL** and scaling spend while maintaining quality.
- Confident with **Performance Max**, **Advantage+**, custom conversions, offline conversions, GA4, UTM taxonomy.
- Strong **English copywriting** for direct?response ads.
- Clear portfolio/case studies with **before/after metrics** (budgets can be redacted).

## Nice?to?Have
- Healthcare/dental lead gen experience.
- CRO/landing page testing (A/B tools, heatmaps).
- Basic design/video editing for rapid creative iteration (Canva/CapCut/Adobe).
- Experience with call tracking and lead routing.

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## Tools Stack You’ll Use
Meta Ads Manager, Google Ads (incl. PMax), GA4, Google Tag tools, spreadsheets (GSheets/Excel), Slack/Teams, ClickUp (or similar PM), call?tracking (we’ll onboard you).

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## Work Hours & Collaboration
- **20 hours/week**, **Mon–Fri**.
- Required **UK overlap:** **9:00 AM–1:00 PM GMT** (Philippines 4:00 PM–8:00 PM).
- Daily async updates + weekly live check?in.

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## Compensation & Growth
- **£7/hour** (~$8.50/hour).
- Long?term, stable role with ongoing training budget for **Meta/Google certifications**.

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## How to Apply (Follow Exactly)
**Email:** ----------
**Subject line:** `Senior Paid Ads Specialist – [Your Name] – Onlinejobs.ph`
**Include:**
1. **CV/Resume + Onlinejobs.ph Profile Link**
2. **Portfolio**: 2–3 short case studies (campaign goal, setup, 3–5 concrete metrics, screenshots if available)
3. **A 2–3 minute Loom video (optional)**: Walk through one win you’re proud of and introduce me to yourself to make the shortlist.
4. Answers to **Screening Questions** (below)
5. Your **preferred PH time window** above and earliest start date

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## Screening Questions (short answers)
1. For **Invisalign lead gen** on Meta, what’s your **first?week testing plan** (audiences, creatives, budget split, KPIs)?
2. On **Google**, how would you structure **PMax + Search** for “emergency dentist near me” while protecting CPA?
3. Share one example where you **reduced CPL by 20%+**. What *specifically* changed (bidding, creative, audiences, LP, tracking)?
4. How do you **measure lead quality** beyond platform conversions?
5. Describe your **UTM** and **naming conventions** (campaign ? ad set/ad group ? ad).
6. A/B creative testing: which **two variables** do you test first for dental (and why)?
7. What **platform/policy pitfalls** should we avoid for UK dental ads (e.g., claims/testimonials/before?after)?
8. Confirm your **internet speed**, backup connectivity, and workstation setup, and location.

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## Short Skills Test (max 45 minutes; mock brief)
**Scenario:** We want 30 additional booked **Invisalign** consults next month at/below a target **CPL of £45**.
**Deliverable (one page):**
- **Channel mix** (Meta vs Google) and **budget split** for 20 hours/week of your time
- **Campaign structure** outline (naming, audiences/keywords, placements)
- **3 ad angles** (hook + primary text + headline) tailored to UK audience
- **Tracking plan** (events, tags, offline conversions/call tracking)
- **Testing plan** (what you’ll test in weeks 1–4, decision rules to scale/kill)

(Attach as PDF or Google Doc link with viewing access.)

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## Equal Opportunity
We welcome applicants from all backgrounds. Selection is based on skills, experience, and the ability to deliver results.


## Keywords (for Onlinejobs.ph search)
PPC • Paid Ads • **Facebook Ads** • **Instagram Ads** • **Meta Ads** • **Google Ads** • **Performance Max** • **Lead Generation** • **CRO** • **GA4** • **UTM** • **A/B Testing** • **ROAS** • **CPL** • **Landing Pages** • **Dental Marketing** • **Healthcare Marketing** • **Remote Philippines**