Ecommerce Copy & Ops VA (Philippines, Remote)

Quick Summary

Be the personal assistant to a digital marketing consultant working on multiple shopify & ecommerce projects. You’ll translate loose direction into polished deliverables: Shopify updates, monthly promo rollovers, clean spreadsheets, sharp copy, and on-brand creatives. You write like a pro, think in systems, and use AI to move 3× faster—without dropping quality.

Core Skills (Must-Have)

Expert English writing (professional tone, error-free, Canadian spellings like “flavour, favourite, prioritise”); briefs, landing pages, emails, and ad copy.

Shopify power user (products/collections, variants/metafields, discounts, Online Store > Customize, light theme section edits).

Spreadsheets (Google Sheets): Simple formulas, data validation, conditional formatting, tidy naming.

AI tools: GPT/Claude/Gemini for briefs, rewrites, research, QA checklists, and creative iteration.

Basic design: Photoshop/Canva for resizing, cutouts, text overlays, ad specs; bonus for Figma basics.

Ad-ops literacy: Basic ability to log into and modify Meta/Google ads including, turning ads on/off, UTMs, naming conventions; comfortable prepping drafts for review.

(nice to have) Klaviyo basics: build/QA campaigns and flows; update links/UTMs; simple A/B tests.

Project hygiene: Ability to use Asana & Notion for updates, screenshot proof, crisp async communication.


Monthly Promo Rollover (Recurring Tasks)

Meta Ads: pause last month’s promo campaigns/ad sets; verify all live ad links/UTMs point to the current promo/collection.

Shopify: update Announcement Bar copy; swap Hero (1920×1080) and link to the correct collection; rotate homepage collections; create/activate discounts (auto or code with exact dates); apply product markdowns (compare-at) if needed; QA desktop + mobile.

Test order: verify discount and shipping threshold; refund and tag as test.

Klaviyo: update upcoming sends/flows with current links/UTMs.

Reporting: export Shopify/GA4/Ads/Klaviyo and update the monthly KPI sheet.



Day-to-Day Tasks

Create/edit Shopify listings (titles, benefits bullets, meta titles/descriptions, imagery).

Build homepage/collection banners and FB/IG ad images (AI + Photoshop/Canva).

Prep campaign structures in Meta/Google (drafts), attach UTMs, keep naming clean.

Maintain wholesale lead sheets (columns, filters, status), light outreach drafts.

Post tidy EOD summaries with links/screenshots.