Growth Marketing Manager

About the Role
Own full-funnel growth to drive qualified demos and installs for our U.S.-based turnkey beverage system. You’ll plan, launch, and optimize multi-channel campaigns across paid and organic, manage CAC, and partner with Sales to convert pipeline. We run a flat org, so you’ll lead and execute projects end-to-end. AI tools can help you move faster—but core marketing skills come first.

Expected Outcomes
1. Deliver a steady monthly flow of qualified (B2B, B2C, etc) demos from target tiers.
2. Maintain a channel mix that meets CAC, payback, and LTV:CAC targets.
3. Ship content and landing pages quickly with clear positioning.
4. Provide sales enablement that shortens time-to-close.
5. Publish trustworthy weekly reporting from Leads ? Opportunities ? Installs.

Key Responsibilities
• Strategy & Planning: Build quarterly plans, budgets, and testing roadmaps aligned to OKRs.
• Demand Gen: Manage Google/Meta/LinkedIn, retargeting, and basic SEO; craft offers and funnels (ads ? LP ? demo).
• Content & Landing Pages: Write/edit copy for LPs, emails, and case studies; coordinate light design in Canva/Figma.
• Lifecycle/CRM: Own HubSpot/Zoho hygiene, lead routing, SLAs (Service Level Agreement), and nurture sequences.
• Analytics: Maintain GA4 + dashboard; run experiments; report insights & next actions weekly.
• Collab: Partner with Sales/BD for messaging, objection handling, and asset needs; work with Ops for testimonials and install proof.



Background & Qualifications

Must-Have
• Experience: 4–7+ years in B2B growth/demand gen (owning pipeline targets, not just impressions).
• Channels: Hands-on with Google Ads, Meta, LinkedIn; basic SEO (keyword plan, on-page, briefs).
• Funnel Build: Can design and ship ads ? landing page ? demo funnels and email nurtures.
• Tools: a CRM/marketing platform, one LP builder, AI, etc
• Analytics: Comfortable with CAC, LTV:CAC, payback period, attribution basics; can build weekly dashboards.
• Copy & Offers: Writes clear positioning and testable offers for SMB decision makers (owners/operators).
• Collaboration: Works cross-functionally with Sales/BD and Ops
• Work Setup: Remote discipline, strong project management, and 3+ hours overlap with U.S. business hours.
• Communication: Solid English (written & spoken); concise reporting of insights and next actions.

Nice to Have (Preferred)
• Industry: Food & beverage, franchise/partner marketing, or SMB services.
• Enablement: Case studies, objection handlers, ROI calculators; webinar playbooks.
• Data: Looker/Data Studio, basic spreadsheets/queries; comfort pulling raw insights.
• Design Light: Canva/Figma for fast landing pages and one-pagers.

AI Experience (Plus, Not Required)


Education / Credentials
• Bachelor’s in Marketing/Business/Communications or equivalent track record of shipping growth results.
• Certifications


Setup & Comp
• Location: Remote (Philippines)
• Reports to: CEO
• Comp: Base within $1,800–$2,300/mo (USD) + KPI-tied bonus
• WFH perks
• (Paid Time Off, Holidays)
• 13th month pay
• Flexible time with U.S. overlap

Portfolio Requirements:
• 2–3 short “win stories” (goal ? tactic ? result, with numbers).
• 1–2 live or archived LPs you built/owned + ad examples.
• A redacted dashboard snapshot showing CAC/ROAS/LTV:CAC and how you acted on it.

Note that this is a key position. Expect a longer hiring process.