Email Designer - Orthopedic Footwear Brand (Holiday Season)

Email Designer - Orthopedic Footwear Brand (Holiday Season)

About Us

We're a growing orthopedic footwear brand serving customers across the USA, primarily adults 50+. Our products solve real problems—providing comfort, support, and pain relief for those dealing with foot, knee, and back issues. We're looking for an experienced email designer who understands how to communicate with this demographic and drive conversions during the critical holiday season.

About the Role

We need a skilled email designer to create 4-7 email campaigns per week using Figma. With the holidays approaching, we're ramping up our email marketing and need someone who can design professional, trustworthy emails that resonate with our mature audience and drive high click-through rates.

What You'll Do

- Design 4-7 email campaigns per week in Figma
- Create visually clear, easy-to-read layouts optimized for our 50+ audience
- Highlight pain points and product benefits (comfort, pain relief, mobility, health)
- Design emails that feel professional, trustworthy, and health-focused
- Deliver accessible designs (larger fonts, clear CTAs, mobile-friendly)
- Share Figma files for our review and approval before implementation

What We're Looking For

Required Experience:
- Portfolio featuring email designs for health, wellness, or senior-focused brands
- Experience designing for 50+ demographics (understanding of accessibility, readability)
- Track record of high-performing email campaigns with strong click-through rates
- Knowledge of what drives conversions in the orthopedic/health product space
- Expert-level proficiency in Figma

Design Skills:
- Ability to create warm, trustworthy designs that build credibility
- Understanding of problem-solution messaging and benefit-driven design
- Strong typography skills (readability is crucial for our audience)
- Experience with testimonial-heavy and education-focused email layouts
- Knowledge of accessibility best practices

Ideal Candidate Understands

- How to design for mature audiences without being condescending
- The importance of trust signals in health-related products
- How to balance promotional content with educational value
- Mobile optimization (many of our customers shop on mobile)
- Conversion-focused design for problem-solving products

Requirements

- Must design in Figma and share files for our review and qualification
- Available for high-volume work during holiday season (immediate start)
- Quick turnaround while maintaining quality and brand consistency
- Responsive to feedback and willing to iterate
- Located in or available during USA business hours (preferred)

To Apply

Please submit:
1. Portfolio with email design examples (health/wellness brands preferred)
2. Metrics or case studies showing email performance (CTR, conversions)
3. Your rate and availability (weekly capacity)
4. 2-3 examples of emails designed for 50+ audiences or problem-solving products

We're looking to start immediately to capture the holiday shopping season. If you know how to design emails that connect with our audience and drive results, we want to see your work!