Social Media, Community & UGC Manager 9 fig supplement brand

Social Media, Community & UGC Manager

We’re looking for a creative and strategic Social Media, Community & UGC Manager who knows how to make content go viral, build a strong brand identity, and lead a team to scale brand reach. This role blends creativity, leadership, and execution — from crafting scroll-stopping content to managing influencer and affiliate partnerships.

Key Responsibilities

Develop and execute social strategies to grow engagement and virality across TikTok, Instagram, YouTube, and more.

Own the content pipeline — ideate, design (graphics + video), schedule, and analyze performance.

Manage UGC & influencer partnerships: source, onboard, and brief creators for authentic, high-performing content.

Build and manage affiliate partnerships to expand reach and drive conversions.

Lead and mentor a small team (content creators, UGC coordinators, community specialists).

Engage with the community — respond to comments, DMs, and spark meaningful conversations.

Stay ahead of trends, testing new formats and strategies to keep the brand leading online.

Qualifications

Proven experience growing and managing social media accounts with viral success.

Strong background in branding, storytelling, and audience psychology.

Hands-on graphic design skills (Canva, Adobe, etc.).

Experience managing UGC creators, influencers, or affiliate programs.

Excellent communication and community engagement skills.

Demonstrated leadership or team management experience.

Minimum 3+ years of eCommerce experience (must-have).

Questions- Please give detailed answers

Do you have experience working with supplement or wellness brands?

Do you have UGC and influencer management experience?

Have you built or managed an online community before?

Can you share examples of viral content or social growth you’ve achieved?

What’s your favorite platform right now — and how would you use it to grow our brand?