Virtual Assistant for Fantasy Author (TikTok, Canva, Email)

Virtual Assistant Responsibilities (Fantasy Author Support)

Reports to: N.M. McCarty, Fantasy (Romantasy, Dark Fantasy, High/Epic Fantasy) Author
Objective: Support author brand growth by managing social media content, reader engagement, and marketing tasks to increase visibility, followers, and book sales.
Position Type: Part-time – 20 hours per week / $500 per month

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Social Media Management
• Plan and schedule consistent posts on TikTok, Instagram, and Facebook.
• Repurpose content (e.g., turn TikTok videos into Instagram Reels).
• Write captions, hashtags, and CTAs that resonate with fantasy readers.
• Engage with followers by replying to comments, DMs, and interacting in fantasy communities.
• Track trends (BookTok challenges, aesthetics, tropes) and suggest relevant ideas.

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Content Creation
• Design branded graphics in Canva (quotes, teaser art, book mockups).
• Edit short video clips for TikTok/Reels (book aesthetics, author updates).
• Create and manage Pinterest boards for book aesthetics and worldbuilding.
• Assemble “snackable” content such as character teasers, lore snippets, and maps.

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ARC & Review Team Management
• Set up ARC distribution (BookFunnel/StoryOrigin).
• Track ARC readers and send reminders for reviews.
• Collect and organize reviews/testimonials for marketing use.
• Maintain a reviewer spreadsheet (Bookstagrammers, BookTokers, bloggers).

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Newsletter & Email Marketing
• Design and schedule newsletters via MailerLite or ConvertKit.
• Write engaging updates (cover reveals, release countdowns, lore extras).
• Manage reader magnet delivery (short story, prequel, or sample).
• Track subscriber growth and engagement.
• To ensure attention to detail, include the word marmalade at the beginning of your application title.

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Marketing & Promotion
• Research and join group promotions (BookFunnel/StoryOrigin cross-promos).
• Schedule and manage giveaways (Goodreads, Instagram, newsletter swaps).
• Coordinate with fantasy influencers for features or collaborations.
• Research keywords and categories to boost book visibility.
• Track promotions and provide simple performance reports.
• Conduct outreach to local bookstores and libraries.
• Assist with book tour planning.

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Publishing & Admin Support
• Assist with uploading files and metadata to KDP, IngramSpark, and Draft2Digital.
• Double-check ISBNs, BISAC codes, and keywords.
• Maintain and update the launch timeline/calendar.
• Organize contracts, invoices, and launch assets (covers, blurbs, ARCs).

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Website & Branding
• Update author website with book details, release dates, and newsletter sign-up.
• Maintain a press kit (bio, headshots, book covers, blurbs).
• Ensure branding (colors, fonts, tone) is consistent across all platforms.

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Analytics & Reporting
• Track social media growth (followers, reach, engagement).
• Monitor newsletter performance (opens, clicks).
• Provide monthly reports with insights and suggestions.
• Track book sales across Amazon and other platforms if accessible.

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Optional Advanced Tasks (if skilled)
• Running Amazon Ads or Facebook/TikTok Ads.
• Formatting ebooks or paperbacks in Vellum or Atticus.
• Podcast guest outreach.
• Managing Patreon or Kickstarter campaigns for special editions.
• PR and influencer outreach for collaborations or features.

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Skills & Qualifications
• Strong knowledge of social media trends, especially BookTok and Bookstagram.
• Experience with content scheduling tools (Later, Buffer, Hootsuite, Metricool).
• Familiarity with fantasy genre aesthetics and tropes to align with target readers.
• Graphic design skills (Canva, Photoshop, or similar).
• Video editing skills (CapCut, InShot, or TikTok’s native editor).
• Strong copywriting skills for engaging posts, captions, and newsletters.
• Knowledge of email marketing platforms (MailerLite, ConvertKit, Mailchimp).
• Familiarity with ARC distribution platforms (BookFunnel, StoryOrigin).
• Organized, proactive, and able to follow a content calendar.

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Why Join Us

This is more than just a virtual assistant role — it’s a chance to be part of building a growing fantasy brand from the ground up. You’ll have creative freedom, the opportunity to help shape an author’s online world, and a front-row seat to the storytelling process behind every release.

We’re looking forward to meeting someone who’s as passionate about creativity, fantasy worlds, and marketing as we are. If that sounds like you, we can’t wait to read your application.