Wine Distribution Sales & Retail Marketing Specialist (Remote, Part-Time)

Wine Distribution Sales & Retail Marketing Specialist (Remote, Full-Time)
We are Twine Urban Winery/The Roche Collection—an award-winning Michigan wine producer targeting national expansion. We seek a highly analytical, English-fluent Sales & Retail Marketing Specialist to drive US distributor (RNDC) sales and increase retailer placements by conducting store-specific research, customizing marketing materials, and building long-term retail partnerships.
Key Responsibilities
• Research retail store demographics, wine selection, price points, and customer profiles across grocery, specialty, liquor, and big box channels nationwide.
• Develop store-specific sell sheets, presentations, and product recommendations matched to retailer customer bases and marketing calendars.
• Analyze retailer margin expectations, market gaps, and wine inventory turnover to deliver tailored value propositions for each account.
• Maintain professional email and phone communication, following best timing and channel practices for each buyer; lead with retailer-focused insights, not generic pitches.
• Proactively follow up 5–7 times per retail cycle with relevant data, competitor analysis, or new information; record all outreach and feedback.
• Build relationships with buyers by providing ongoing value, market trends, and solutions for shelf turnover, not just one-time transactions.
• Support RNDC distributor engagement, ensuring our brands stay top-of-mind and prioritized for sales, and collaborate on retail marketing opportunities.
• Continuously survey existing market, monitor competitor promotions, and refine approach based on response data and regional trends.
Core Qualifications
• Fluent written/spoken English and clear, persuasive communications.
• Minimum 2 years’ experience in US wine/spirits sales, retail account management, or distributor support (RNDC, SGWS, or similar preferred).
• Proficient in retail market research, data analysis, and customer segmentation.
• Demonstrated ability to create professional, tailored marketing/sell sheet collateral.
• Strong organizational and follow-up skills; expertise with CRM and reporting tools.
• Proven understanding of the US three-tier system, retail margin structures, and wine buyer decision factors.
• Experience managing multiple simultaneous retail and distributor account priorities.
Preferred Attributes
• Prior experience in retail buyer outreach for wine, spirits, or CPG.
• Graphic design or copywriting skills for compelling sell sheets.
• Knowledge of Michigan/regional retail wine markets.
• Background working with remote teams and cross-time-zone collaboration.
Performance Metrics
• Increased account response rates (email/phone) based on customized outreach.
• Documented placements and expanded shelf space with target retailers.
• Growth in RNDC distributor engagement/priority for our brands.
• Quality and relevance of store-specific marketing materials.
• Timely, organized, and data-driven reporting on all retail activities.
To Apply
• Submit a 1-page cover letter describing experience managing US wine/retail accounts and customizing marketing materials for specific store types.
• Attach 2 sample sell sheets or presentations you created for potential retail or distributor buyers.
• Answer (in 250 words): “How would you research a new retailer to maximize chances of placement for our wine?”
• References required from at least 1 US-based buyer, retailer, or distributor client.
Ready to drive nationwide wine sales, not by mass blasting emails, but by building real retailer relationships and delivering what buyers actually want? Apply today!