Digital Marketing Specialist – Paid Ads + Email Funnels

About the Role

We’re looking for a results-oriented Ads & Email Marketing Specialist to help scale Hilea Beauty, a fast-growing beauty brand. The ideal candidate is both creative and analytical—someone who can design conversion-focused ad campaigns and craft email flows that turn browsers into loyal customers.

Key Responsibilities

? Paid Advertising

Plan, launch, and manage paid campaigns across Meta (Facebook/Instagram), Google, and TikTok.

Focus on conversion-driven strategies (sales, leads, ROAS)—not vanity metrics.

Build and refine targeting and retargeting funnels for website visitors, abandoned carts, and repeat buyers.

Continuously test creatives, copy, audiences, and placements, providing weekly performance reports.

???? Email Marketing

Set up and manage automated email flows, including welcome, abandoned cart, and post-purchase series.

Write engaging, on-brand copy with clear CTAs that align with Hilea Beauty’s tone and aesthetic.

Design clean, beauty-forward email templates that enhance the brand experience.

Segment audiences to deliver personalized and high-performing campaigns.

???? Strategy & Optimization

Analyze results and provide actionable recommendations for ad and email performance.

Suggest creative funnel strategies to boost ROI and retention.

Stay current on e-commerce and beauty marketing trends, bringing innovative ideas to the team.

Qualifications

Proven experience managing Meta, Google, or TikTok ad campaigns for e-commerce or beauty/lifestyle brands.

Strong understanding of conversion funnels and paid traffic optimization.

Experience with Klaviyo marketing platform.

Analytical mindset with a focus on results, testing, and data-driven decisions.

Excellent communication skills and the ability to work independently.

Hours & Availability

Part-time (remote) with flexible working hours.

Weekly check-ins and performance reports required.

What We’re Looking For

A creative, data-driven marketer who can turn beautiful content into high-performing ads and automated sales funnels. You’ll play a key role in driving growth and nurturing the Hilea Beauty community through consistent, strategic marketing.

How to Apply

Please submit the following to be considered:

Your resume highlighting relevant experience

A portfolio with examples of your best work (ads, emails, or campaigns)

A short cover letter explaining why you’d be a great fit for Hilea Beauty

?? Applications missing any of the above will not be considered.