Digital Marketer/Content Generator

Digital Marketing & Content Manager (Part-Time, Remote)

Location: Remote (Bermuda-based company)
Hours: ~20 hours per week, with potential to expand to full-time
Reports to: Managing Director

About AES Bermuda

AES is Bermuda’s most experienced and trusted solar energy provider — delivering premium solar and battery systems built for island life since 2008. We combine technical excellence with a reputation for quality and reliability that has made us the island’s #1 solar installer. As we continue to expand, we’re looking for a strategic and creative digital marketing professional to help elevate our online presence, grow awareness, and drive qualified leads.

The Role

This is a hands-on role for a digital marketer who can balance strategy, creativity, and analytics. You’ll plan and manage AES’s digital campaigns across Google, YouTube, and Meta, create compelling content using our library of raw footage and imagery, and continuously refine performance through data-driven insights.

You’ll work directly with the Managing Director to build AES’s marketing foundation — from ad strategy and content creation to lead generation and client follow-up coordination.

Key Responsibilities
• Develop and manage digital marketing campaigns across Google Ads (Search, Performance Max, YouTube) and Meta Ads (Facebook, Instagram).
• Edit and assemble marketing content from provided footage and imagery, tailoring creative for each platform.
• Maintain AES’s organic social presence and create content calendars aligned with key promotions and seasonal opportunities.
• Analyze campaign performance, interpret data accurately, and make clear, actionable recommendations.
• Work closely with the Managing Director to refine budgets, targeting, and creative direction.
• Liaise directly with leads generated through digital campaigns to qualify interest, plan site visits, and maintain smooth follow-up communication.
• Support occasional email marketing or automation projects to nurture leads and customers.
• Report weekly and monthly on campaign performance, including key insights and next steps.

What We’re Looking For
• 3+ years of hands-on experience managing Google and Meta advertising campaigns.
• Strong understanding of lead generation funnels and high-value customer acquisition.
• Proficiency in ad creative editing and layout tools (Canva, Adobe Express, or equivalent).
• Ability to analyze campaign data and explain results clearly, linking metrics to real business outcomes.
• Experience creating or optimizing short-form video, static graphics, and ad copy for premium brands.
• Excellent written and verbal communication skills (client communication and ad copy).
• A proactive, self-sufficient approach — someone who can build and own the digital process in partnership with leadership.
• Familiarity with renewable energy, home improvement, or other high-ticket industries is a plus but not required.

Ideal Tools / Platforms

We’re open to the candidate’s preferred toolkit, but familiarity with the following is ideal:
• Google Ads & Analytics
• Meta Ads Manager
• Canva or Adobe Creative Suite
• CRM / Lead tracking tools (e.g., HubSpot, Zoho, or similar)

What Success Looks Like
• A measurable increase in qualified leads from Google and Meta.
• Consistent, high-quality creative content that aligns with AES’s premium image.
• Clear, data-driven decision-making and reporting.
• A collaborative relationship with leadership where marketing direction is strategic, not reactive.

Why Work With AES

You’ll help shape the digital face of Bermuda’s #1 solar company — combining premium technology with a purpose-driven mission of renewable energy leadership. This is an opportunity to build something lasting, working directly with company leadership to set strategy, drive growth, and showcase innovation in an evolving market.