Tech Lead (Marketing Tech & Web Operations)

About the Role

We’re looking for a hands-on Tech Lead who blends classic web fundamentals with modern marketing tech. You’ll own the day-to-day reliability of our websites, funnels, automations, and CRM stack—rolling up your sleeves to fix issues, improve performance, and guide best practices. If you love clean HTML/CSS, smart automations, and supporting both internal teams and clients with professionalism, this role is for you.

What You’ll Do

Own our marketing tech stack: Administer and integrate platforms such as WordPress, WooCommerce, ActiveCampaign, LeadPages, HubSpot, Ontraport, and Canva.

Ship reliable web experiences: Debug and optimize front-end issues using advanced HTML/CSS; ensure sites are fast, accessible, and responsive.

Build and maintain automations: Create, QA, and iterate email and CRM workflows (nurtures, tagging, lead routing, lifecycle automations).

Front-line technical support: Triage, resolve, and document client and customer issues with professional, plain-English communication.

Issue reporting & documentation: Log bugs with clear reproduction steps, screenshots, and impact; partner with product/dev to drive resolution.

Quality assurance: Double-check deliverables before go-live; maintain checklists and SOPs for repeatable excellence.

Operations & organization: Keep assets, credentials, and exports neatly structured for quick retrieval and reuse.

Cross-functional collaboration: Translate business goals into technical tasks; communicate trade-offs and timelines clearly.

Core Skills & Competencies (Must-Haves)

Tech-savvy across multiple platforms: Comfortable in WordPress/WooCommerce, ActiveCampaign, LeadPages, HubSpot, Ontraport, Canva (or comparable tools).

Advanced HTML & CSS: Confident diagnosing layout, styling, and responsive issues; can implement fixes without heavy frameworks.

Automation logic (foundational): Able to design and maintain email and CRM workflows, with sensible triggers, conditions, and error handling.

Support mindset: Professional client/customer interfacing, with empathy and accountability.

Troubleshooting discipline: Methodical approach; can isolate variables, test hypotheses, and report findings cleanly.

Soft Skills (How You Work)

Meticulous attention to detail: You spot the pixel out of place—and you fix it.

Sound judgment & “common sense”: You understand goals and choose the most efficient, reliable path to get there.

Diligence: You check, check, and double-check before signing off.

Resourceful problem solver: You know how to research, test, and confirm solutions.

Organized: Clear file structures, naming conventions, and SOPs are second nature.

Strong communicator: You explain the “why,” not just the “what,” to technical and non-technical stakeholders.

Bonus Skills (Nice to Have)

JavaScript (vanilla): Read/write for advanced front-end troubleshooting; comfort with small custom scripts.

AI tools: Practical use of AI to accelerate QA, documentation, and routine tasks—without sacrificing accuracy.

Adobe Suite: Photoshop/Illustrator for image manipulation when Canva isn’t enough.

Success Metrics (What Good Looks Like)

Uptime & Reliability: Sites and funnels run smoothly with low i ---------- rates.

Bug Turnaround: Clear triage and timely fixes; strong first-time-right percentage.

Automation Health: Clean data, accurate tagging/segments, low error rates.

QA Quality: Fewer post-launch defects due to rigorous pre-launch checks.

Stakeholder Satisfaction: Consistently positive feedback from internal teams and clients.

Tools You Might Touch

WordPress, WooCommerce, ActiveCampaign, HubSpot, Ontraport, LeadPages, Canva, Google Analytics/Tag Manager, DNS/hosting panels, ticketing tools (e.g., Jira/Linear), and basic CLI/version control (nice to have).

Qualifications

3–5+ years in a web/marketing-tech role supporting active websites, funnels, and CRMs.

Demonstrable portfolio of solved front-end issues and built automations.

Experience in a client-facing environment preferred (agency or SaaS).