Connected Experience Lead

ATTENTION! PLEASE READ CAREFULLY.

To be considered for this role, you must follow the application instructions at the end of this post. Incomplete applications will not be processed or will be disqualified.

FLOWSTATE IS HIRING

Are you a systems thinker who can turn strategy into execution across CRM?
Do you enjoy building connected customer experiences that actually drive results? Then this could be the perfect role for you.

At Flowstate, we build lifecycle marketing systems that connect data, strategy, and execution. We help brands move from disconnected tools to seamless customer experiences that drive measurable growth.

As we continue to scale, we are looking for a Connected Experience Lead to take ownership of campaign execution and automation across the customer journey.

ABOUT YOU

The ideal candidate is someone who thinks in systems, takes ownership, and executes with precision.

You are highly organised and detail-oriented
You have experience working with platforms like Klaviyo, HubSpot, or Mailchimp
You understand email marketing data, including engagement and behavioural metrics
You can manage multiple campaigns, deadlines, and stakeholders
You communicate clearly and bring clarity to complex tasks
You are proactive and take ownership of outcomes
You are comfortable troubleshooting and solving problems independently
You care about quality and hold a high standard across your work

ABOUT THE ROLE

As a Connected Experience Lead, you will own the execution of CRM and lifecycle marketing across campaigns and automations.

Build, schedule, and launch campaigns with accurate segmentation, timing, and testing setup
Conduct QA across all campaigns, including subject lines, links, personalisation, and rendering
Develop and maintain flows and automations, including logic, filters, and timing
Manage and maintain lists and segments to ensure data accuracy
Troubleshoot issues across delivery, rendering, and data syncing
Implement tracking using UTM parameters for performance visibility
Build dynamic content based on customer data and behaviour
Test templates and rendering using tools like Email on ----------
Monitor deliverability and inbox placement
Track performance across engagement and revenue metrics
Prepare weekly, monthly, and quarterly reports with insights and recommendations

HOW YOU WORK
You take ownership and follow through on what you commit to
You think in systems, not just tasks
You communicate clearly and proactively
You focus on outcomes, not just activity
You are always looking to improve and grow

OUR CORE VALUES

Clarity
We communicate in a way that is simple, direct, and easy to act on.

Impact
We focus on work that drives measurable results. Every decision ties back to value.

Ownership
We take responsibility for outcomes and hold a high standard across everything we do.

Respect
We respect our clients, our team, and the customer’s attention. Every interaction matters.

Continuous Growth
We invest in getting better every day, as individuals and as a team.

WHAT YOU’LL GET
Strong team culture focused on performance and growth
Structured onboarding and ongoing training to build your skillset
Competitive salary with opportunities to grow as the company scales

APPLY HERE

----------

Include the phrase “Flowstate” in the “Anything else you want to tell us?” section of the application form.