Automation & AI Workflow Specialist — Real Estate + GoHighLevel + Zapier + RoboWork

Job Description:

We're a real estate brokerage expanding into Detroit, building an AI-first lead generation and sales automation system. We're using GoHighLevel, RoboWork, and Zapier to power our funnels, automate outreach, and train new agents.

You’ll help us set up:

? AI agent workflows using RoboWork (Hermes AI SDR, Call Analyzer, Newsletter Writer)
? Zapier workflows to connect GoHighLevel forms, CRM triggers, and RoboWork agents

? A fully automated pipeline that:

Attracts and qualifies investor leads

Books calls automatically

Pushes data into GoHighLevel CRM

Auto-generates LinkedIn DMs, emails, videos, newsletters
You will:

Set up Zapier automations triggered by GoHighLevel events (form submissions, pipeline stages)

Connect RoboWork AI agents via Webhooks (Hermes SDR, Email Writer, Call Analyzer, etc.)

Auto-tag and update contacts inside GHL

Create workflows for:

Investor onboarding

Recruit outreach

Social media & video generation

Call quality reporting

Configure lead scoring and basic nurturing logic

Requirements:

Experience with Zapier (multi-step zaps, filters, delays, webhooks)

Comfort working with API endpoints / Webhooks

Knowledge of GoHighLevel CRM (forms, triggers, calendars)

Bonus: Familiarity with real estate workflows or CRMs

Ability to create clear documentation & Loom walkthroughs


???? Tasks You’ll Complete:

Connect GoHighLevel Forms to Zapier

Trigger: Form submitted on Turn Key Realty Portfolio Landing Page

Action: Qualify lead via RoboWork API (Hermes AI)

Action: Tag lead in GHL CRM

Action: Add to email or SMS sequence

Set up LinkedIn + Email Automation

Trigger: Lead qualifies

Action: Send LinkedIn DM (via PhantomBuster or similar tool)

Action: Trigger AI Cold Email Writer via RoboWork
Trigger: Google Sheet row added

Process: Generate sequence ? send via Gmail ? track open/click


Install RoboWork Agent Workflows

Hermes AI SDR (inbound & outbound)

AI Call Analyzer
Trigger: Uploaded file or GHL event

Process: Analyze call ? return summary ? log + notify team

AI Offer Creator (property analysis)

Set up Newsletter Automation

Create workflow that pulls in Market Reports ? AI Researcher ? Newsletter ? Zapier ? Email

Create Docs & Video Tutorials
Content Automation (Optional Phase 2)

Trigger: Upload long-form video

Process: Generate shorts, posts, captions via RoboWork ? post

So our internal team can manage or modify flows easily in future.

? Ideal Skills:

Zapier (intermediate to expert)

GoHighLevel workflows

RoboWork API familiarity (you’ll be provided API docs)

Bonus: Real estate or investor funnel experience

Please share example workflows you’ve created, especially if related to CRMs, sales funnels, or AI integrations.

???? Scope of Work: AI-Enabled Real Estate Expansion
???? Objective

Create a fully automated sales and investor acquisition funnel for a real estate expansion into Detroit, using Zapier, GoHighLevel, and RoboWork agents.

???? Components to Build
1. Top-of-Funnel Automation

GHL form triggers ? Zapier

Zapier ? Hermes AI SDR (via API or webhook)

Zapier updates GHL with tag (e.g. “Qualified - AI”)

2. Outbound Sequences

Cold email outreach via RoboWork (personalized by AI)

LinkedIn DM automation (PhantomBuster + Zapier or similar)

GHL nurture campaigns (SMS/email)

3. AI-Enhanced Content Creation

Trigger: New video or podcast recorded

Action: RoboWork Short-form Video Generator

Action: Upload to Dropbox/Google Drive

Action: Auto-post clips to TikTok/Instagram via SocialBee or Metricool

4. Call Analysis & Feedback

Trigger: New call recording added to folder (e.g., Zoom)

Action: Send to RoboWork Sales Call Analyzer

Action: Summarize & Tag performance in GHL

5. Investor Newsletter

Pull “Week Market Report” from data source

RoboWork ? AI Researched Newsletter

Auto-send via GHL or Zapier + MailerLite

WORK FLOW 1
?
?
[Zapier Trigger: New Form Submission]
?
???? [RoboWork API: Hermes AI SDR Qualifier]
? ?
? ???? [If Qualified]
? ???? Tag in GoHighLevel CRM
? ???? Add to Email Campaign
? ???? Trigger Cold Email Writer + LinkedIn
????Send to booking calendar (Calendly)
????Notify internal team (Slack/Email)
DM
?
???? [If Not Qualified] ? Add to GHL Nurture List
WORK FLOW 2

[1] New row in Google Sheet = recruit lead
?
[2] Zapier triggers ? Call RoboWork Cold Email Writer
?
[3] Generate 3-part email sequence
?
[4] Send 1st email via Gmail / GHL
?
[5] Wait 2 days
?
[6] If no response ? Send 2nd email
?
[7] Log everything in sheet + notify recruiting team


WORK FLOW 3

[1] New call uploaded (Google Drive or GHL webhook)
?
[2] Zapier triggers ? Call RoboWork Call Analyzer
?
[3] Receive analysis summary (objections, tone, talk ratio)
?
[4] Log into Google Sheet or Airtable
?
[5] Notify sales manager with summary report