Google/Facebook Ads Management (Paid Ads Specialist)

We are seeking a skilled Ads Manager to oversee, optimize, and scale paid advertising campaigns across Google Ads and Facebook Ads (Meta Business Suite). The role requires strong analytical skills, creative ad strategy, and hands-on management to ensure campaigns deliver measurable results and align with client goals.

Responsibilities:

- Develop, manage, and optimize ---------- and Facebook Ads campaigns (search, display, video, shopping, and social).
- Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategy.
- Write compelling ad copy and coordinate with creative teams for visuals and video assets.
- Monitor performance metrics (CTR, CPC, CPM, ROAS, conversions) and adjust strategies accordingly.
- Prepare weekly and monthly performance reports with actionable insights.
- Manage campaign budgets to maximize ROI and reduce wasted spend.
- Implement A/B testing on ads, creatives, and landing pages.
- Stay updated on industry trends, new ad formats, and platform updates

Requirements:

- Proven experience managing Google Ads and Facebook Ads campaigns (at least 2+ years preferred).
- Strong understanding of digital marketing funnels, conversion tracking, and remarketing strategies.
- Proficiency with Google Ads Manager, Meta Business Suite, Google Analytics, and tracking tools (e.g., Tag Manager, Pixel setup).
- Strong analytical skills with the ability to interpret data and recommend optimizations.
- Excellent written communication and copywriting skills.
- Experience working with multiple clients/accounts is a plus.

Hours & Schedule:

- Engagement: Flexible, based on client needs. Typically 10–20 hours/week to start, with potential to scale.
- Schedule: Primarily asynchronous, but requires availability for weekly/bi-weekly update calls during U.S. business hours (EST/PST depending on client).

Interested? Apply here: ---------- .com/wellaware-apply