Google Analytics & Tracking Specialist

We are seeking a skilled Google Analytics Specialist to work 20 hours per week helping us optimize and maintain tracking across several of our websites. Tracking is already installed, but some of the old goals and configurations need to be cleaned up and replaced with accurate event, goal, and revenue tracking.

The primary focus will be ensuring that both one-time purchases and subscription products are properly tracked for revenue and conversions.

Your responsibilities will include:

• Cleaning up outdated goals and events in Google Analytics
• Setting up accurate conversion tracking for purchases and subscriptions
• Ensuring proper revenue attribution in GA4
• Configuring and managing Google Tag Manager (GTM) for event tracking
• Testing and troubleshooting existing tracking to ensure full accuracy

Bonus Skills (Preferred but not required):

• SEO optimization (on-page, keyword research, link building)
• Paid ads management (Google Ads, Facebook Ads, retargeting)
• Data visualization and reporting (Google Data Studio / Looker Studio)

Requirements:

• Proven experience with Google Analytics 4 (GA4) and Google Tag Manager
• Ability to clean up and restructure tracking setups
• Strong attention to detail and accuracy in reporting
• Good communication skills, able to explain technical details clearly
• Organized and reliable, able to manage tasks across multiple sites

Work Setup:

• Part-time, 20 hours per week
• Remote position, flexible schedule (must be responsive during agreed times)
• Long-term opportunity for the right candidate
• Pay based on experience