SEO Specialist

SEO Specialist (Part-Time or Full-Time)
Location: Remote | Department: Marketing
Submit: LinkedIn Link

About ManageCasa
ManageCasa is a modern property management software platform designed for HOAs, community associations, and rental property management companies. Our mission is to simplify daily operations for property managers and board members through powerful, easy-to-use technology.

We are seeking a skilled SEO Specialist to join our marketing team. This role can be part-time or full-time, with flexibility depending on the candidate’s experience and availability.

Responsibilities
• Develop and execute SEO strategies to increase visibility among HOA, community association, and rental property management companies.
• Conduct keyword research and create targeted content strategies to drive high-quality traffic.
• Manage on-page and off-page SEO, including link building and technical optimization.
• Oversee high-quality backlink campaigns to boost domain authority.
• Track and analyze performance using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
• Provide SEO-driven content recommendations and collaborate with marketing on blogs, landing pages, and website updates.
• Support SEO goals through social media posting and optimization.
• Stay current on Google algorithms, SEO best practices, and competitor strategies
. Support paid search (PPC) campaigns (Google Ads and Meta Ads) by conducting keyword research, optimizing ad copy, and collaborating with the marketing team to improve ROI alongside organic SEO efforts.

Requirements
• Proven experience as an SEO Specialist or similar role, ideally in B2B SaaS or property management-related industries.
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Hands-on experience with Google Analytics, Google Search Console, and SEO/keyword research tools.
• Knowledge of content optimization, link-building strategies, and technical SEO.
• Familiarity with SEO bidding and paid search optimization.
• Excellent research, problem-solving, and analytical skills.
• Strong communication skills and attention to detail.
• Ability to work independently, meet deadlines, and manage multiple projects.