Retention Specialist

Job Description: Retention & Lifecycle Marketing Specialist (DTC E-commerce)

About Us
We are a fast-growing DTC e-commerce brand with a proven product-market fit. Our next growth phase is focused on maximizing customer lifetime value by nurturing existing customers, driving repeat purchases, and introducing subscription-based products.

Role Overview
We are looking for an experienced Retention & Lifecycle Marketing Specialist with a strong background in DTC e-commerce. Your mission will be to unlock more value from our existing customer base through effective email/SMS marketing, loyalty strategies, and customer journey optimization.

You will work closely with our founder and suppliers to identify opportunities for recurring revenue, such as subscription-based products, upsells, and cross-sells.

Key Responsibilities

Develop and execute retention strategies across email, SMS, and other lifecycle channels.

Build flows and campaigns that drive repeat purchases and customer loyalty.

Optimize customer journeys for higher lifetime value (LTV).

Collaborate with our supplier network to set up monthly subscription offers and new product rollouts.

Analyze performance and continuously improve based on data-driven insights.

Requirements

Proven experience in DTC e-commerce (preferably 2+ years).

Strong track record in email/SMS marketing (Klaviyo, Postscript, etc.).

Understanding of customer retention, loyalty programs, and lifecycle marketing.

Data-driven mindset with the ability to translate insights into actionable strategies.

Strong communication and project management skills.

Compensation

Base compensation (to be discussed).

Performance fee: 5% of revenue generated through email marketing.