VA to help with Photographer Marketing and Social Media

I am seeing a VA who has experience marketing
********* for a photographer*********

in at least one (but bonus points if you can do all) of these niches:
- Weddings
- Portraits (Couples / Families)
- Branding / Headshots

Each of these genres exists on its own platforms and with its own audiences. I do not post wedding content to the account that focuses on branding, etc.

I really do not want to spend a lot of time explaining the business or each genre and am willing to hire more than one VA - one for each specialty - if that's what it takes.

I also don't have time to train the difference between marketing a photography service comparative to marketing a - say, clothing brand, or a lifestyle influencer, or a dental office.

So if you have never worked with, posted for, and are not familiar with marketing for a photographer/photography studio, please do not apply. I am sure you have the best of intentions to "learn quickly", but I truly don't have time to train you on what I need.

I want you to come to me saying how your skills will support me.

Beyond that, here are the range of tasks needed:

- going through my huMUNGOUS backlock of past work, and creating a consistent posting schedule in Later, Tailwind, and/or Meta (depending on the brand the content is for)

- writing captions for photos from past shoots...some can be generic (ie, "beautiful engagement session at sunset") but many will need to incorporate client information from their questionnaire (ie "this session with Tom and Sarah took place on Smathers Beach because Tom shared that this is where his parents got married, so it was important to him to propose here as well" etc)

- After each shoot, taking the slideshow that we create and putting in on YouTube with details about the shoot that help with SEO, adding a thumbnail, etc.

- Reconfiguring the slideshow from a horizontal format to vertical (means re-cropping some of the photos in Lightroom, possibly doing some generative AI expand in Photoshop to make a crop fit in the space, then re-uploading a second slideshow in that format for Reels and YouTube shorts. 

- Using CapCut or InShot (or some other basic social media video suite) to take BTS video that I get on my phone, and combining that with photos from the session - for TikToks and Reels

- adding keywords to image file names so as to be more search friendly when added to the website

- Moving wedding blogs from my old website to new (on Squarespace) - basically involves re-watermarking the images, re-uploading them to the new site, copy and pasting the wording, and changing the first-person singular "I" "Me etc, to first-person plural "We" "Us" (as I now have a photography partner)

- Moving weddings from one section of ShootProof to another (I have multiple brands in one account, but you can't just transfer them from one to the other, you have to completely re-upload) - as part of the rebrand

- Helping me with things like email sequences in FloDesk - in the future to be in GoHighLevel

- Eventually helping me get a Wedding newsletter off the ground (started last winter but had to table it for other priorities)

- going through Facebook groups and responding with relevant information (ie "Looking for a family photographer" ; you'd reply with a link to the family photography page)

- updating (as needed) online profiles and ensuring photos are updated consistently

- updating (as needed) portfolio pages on my website and ensuring recent shoots have been added

- helping me design things like product guides, location guides, etc

- taking written content in a basic format (Word, etc) and turning into something aesthetic that matches the brand (as a downloadable PDF for example)

- taking written content and turning it into a video script that I can then use to record talking-head videos to send back to you to trim down and post

- taking longform IG posts and turning them into blog posts

- taking longform email replies and turning them into social media posts

- using tools like PLR content and repurposing that toward my marketing where appropriate

- setting up Vendor Appreciation galleries in ShootProof and helping draft the emails that will go out - reminding vendors of the work we've done together

- doing annual projects like a yearly "look book" recapping all the shoots - to be printed and put in the studio

- doing vendor appreciation gifts like annual calendars - to stay top of mind

- - - - -

You'll be expected to be familiar with how to compose and draft posts for these platforms:
- TikTok
- Instagram (Reels, Stories, and Static Posts)
- Threads
- Facebook
- Pinterest
- YouTube

And I'm going to expect that you know how to use:
- CapCut and/or Inshot
- Canva
- Squarespace
- Basic Lightroom (not for editing but for exporting files with watermarks, adding keywords, adjusting metadata, and retrieving images from shoots to use on social)
- Basic Photoshop (not for editing, but for expanding the edges of an image with Generative AI to fit a particular space, and adjusting image sizes and resolution as needed)
- DropBox (as a local drive, NOT for uploading/downloading - if you do not know what I'm talking about, please speak up now as this becomes a major hindrance when applicants gloss over this part, I hire them, and then realize they did not understand the implications of this part ; we will work out of shared LIVE folders where updates happen in real time....if you've only ever used DropBox to upload and download, you'll need to do some homework on how this works before we get started)
- and basic tools like Word and Powerpoint (as some content ideas exist there that you'll need to be able to retrieve)

Skills you'll need:
- Trim a long video clip to cut out dead space
- Crop a photo to fit a particular platform / space
- add a Watermark to an image with Lightroom or Photoshop
- Combine multiple video clips to tell a story
- Find "interesting parts" of a video clip so as to not bore the audience to tears
- Make aesthetic choices about what text looks good as an overlay that matches the brand
- Make musical choices about what fits the vibe of the shoot (for slideshows, Reels background music, TikToks, etc)
- Identify trends on TikTok and - if it's something I need to record for you - sending me a quick synopsis of what you need me to do
- Upload images to Squarespace
- Add keywords to an image with Bridge or Lightroom
- Change a file name
- Make decisions on what to change a file name to that fits the context of whats in the image (ie, changing "240425_Smith-001-1234.jpg" which is a photo of a couple walking down the beach at sunset to "smith-couple-on-beach-sunset-key-west-phography.jpg"
- Use AI writing tools like ChatGPT and HoppyCopy to take basic information about a shoot and turn it into a decent write up for a blog post - I'm not expecting this role to be a professional writer, but I need you to have at least good enough skills to identify what sounds good and what needs to be adjusted

Communication Channel:
- Once hired, we'll interact daily in ClickUp and all progress of projects and work is logged there.
- You'll also need to be able to receive iMessages from an Iphone so that I can easily send you BTS from my phone after a shoot

TIME ZONE
- I'm in the EST time zone and while most of this work can be done on your own time, there are going to be times we need to talk in real time, so I'm seeking some overlap in my daytime schedule - I'm flexible, just tell me what works for you.




TO APPLY
- Please email me ---------- - I will not be able to see your contact info here on the portal
- Unfortunately due to ChatGPT ruining my ability as a client to discern who is actually good at the work and who can just have AI make them sound good on paper, I will only consider applicants who include some form of proof that you know how to do what is being needed in this role.

WHO WILL NOT BE CONSIDERED

If you google and find my studio email address and send me a message there, clogging up my work inbox where I am trying to get client work done and disrupting the work of my other VA's, you will be automatically disqualified as a candidate.


Email me here on this listing and we'll talk more.

Thank you