Creative Strategist – VSL/Direct Response Focus

Remote | Full-Time | High Responsibility

We’re looking for a Creative Strategist who lives and breathes direct response.
This is not a content creator or designer role—this is about owning the thinking behind ads that convert.

You will work closely with media buyers, designers, and the founder to ideate, structure, and optimize performance-driven ad creatives for a fast-growing German D2C brand that sells problem-solving products in health, beauty, and household niches.



What You’ll Do

Creative Ideation
• Research the product, market, and customer to develop high-converting angles
• Translate insights into creative briefs, messaging frameworks, and ad scripts
• Create new ad concepts for Meta, TikTok, and YouTube (especially for VSL-style ads)

Thread Writing & Structuring
• Fill out structured creative threads with hooks, angles, objections, claims, CTAs, etc.
• Tailor messaging per awareness stage: TOF / MOF / BOF

Creative Analysis
• Analyze ad performance to understand what’s working and what’s not
• Break down creative performance by structure, messaging, visual flow, and pacing
• Turn results into clear learning documents we can build on

Documentation & Process
• Organize all tests, threads, and results in Notion or Sheets
• Tag successful patterns, failed approaches, and hypothesis learnings
• Build and maintain a “creative library” we can scale from

Collaboration
• Work closely with media buyers and designers to bring your ideas to life
• Be proactive in suggesting new directions, experiments, and tests
• Attend strategy calls and present creative findings with clarity



Requirements
• 2+ years experience as a Creative Strategist in D2C, info products, or direct response
• Strong understanding of VSLs, video ads, and long-form creative flows
• Experience with persona research and crafting ads per awareness stage
• Fluent in English; German language understanding is a major plus
• Deep analytical thinking + creative sensibility
• Strong written communication skills and presentation skills
• Highly organized and independent
• Experience working with fast-moving paid media teams is a plus



Bonus Skills
• Experience analyzing hooks and testing frameworks
• Understanding of direct response funnel structures
• Copywriting experience for VSLs, LPs, or ads
• Familiarity with the German (DACH) audience psychology
• Worked with problem-solving products (health, household, lifestyle)



What We Offer
• Remote position with flexible working hours
• Work with a high-performance international team
• Fixed monthly retainer + bonus opportunities
• Direct access to decision-making and creative direction
• Opportunity to shape ad strategy from the ground up
• Long-term role with growth potential



How to Apply
Share your portfolio or examples of your work (creative threads, VSLs, breakdowns, etc.)



This is a role for someone who can think deeply, move fast, and spot patterns that drive conversions.
If you’re a creative mind with performance instincts—we want to hear from you.