Email Marketing Specialist

Summary

This is a full-time role (no agencies). We are looking for an individual to join our team

Monday–Friday, Eastern Time

Role Overview

The **Email Marketing Specialist** will be responsible for creating, scheduling, and analyzing email campaigns using Mailchimp. You’ll ensure our emails are visually compelling, aligned with our brand voice, performance-driven, and optimized for conversions. This is a hands-on role for someone who thrives in both creative content creation and technical campaign management.

Key Responsibilities

Campaign Management: Plan, build, and deploy email campaigns in Mailchimp, including newsletters, product launches, promotions, and automated flows.

Content Creation:

Write, design, and edit engaging copy and visuals that reflect our brand identity and resonate with our audience.

Segmentation & Targeting Build and maintain audience lists, segments, and personalization strategies to drive higher open rates and conversions.

Automation Set up and optimize automated customer journeys (welcome sequences, post-purchase flows, win-back campaigns, etc.).

Performance Tracking: Monitor KPIs (open rates, CTR, conversion rates, unsubscribe rates), prepare weekly and monthly reports, and provide insights for improvement.

A/B Testing: Test subject lines, send times, designs, and messaging to optimize performance.

Compliance: Ensure all campaigns follow best practices for deliverability, CAN-SPAM, and GDPR compliance.

Collaboration: Work closely with the creative and marketing teams to align email campaigns with broader initiatives.

Qualifications

* Proven experience in email marketing (**Mailchimp required**; Klaviyo or other ESPs a plus).
* Strong writing, editing, and design skills with a keen eye for detail.
* Understanding of segmentation, deliverability, and list hygiene.
* Analytical mindset with the ability to turn data into actionable insights.
* Familiarity with **e-commerce** and customer lifecycle marketing.

Please include your res.ume and portfolio

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