Digital Marketing & Website Growth Manager (Website Revamp + SEO + Funnel Design)

Title:
Digital Marketing & Website Growth Manager (Website Revamp + SEO + Funnel Design)

About Us:
Whole Mind Consulting provides psycho-educational evaluations, school psychologist staffing, and consulting services to families and schools. Our mission is to empower students and educators through clarity, evidence-based insights, and compassionate care.

We are seeking a conversion-focused digital strategist to revamp our website, implement SEO best practices, and design a marketing funnel that converts visitors into consultations.

Scope of Work (Initial 90 Days):
• Website Revamp:
• Redesign website (UX/UI) for clarity, professionalism, and conversion.
• Build mobile-friendly, fast-loading, SEO-optimized pages.
• Clarify navigation for parents/families vs. school districts.
• SEO Strategy:
• Perform keyword research for target services (dyslexia assessments, ADHD evaluations, school psychologist staffing).
• Optimize on-page SEO, meta tags, headings, and image alt text.
• Create a 6-month SEO content calendar (blogs, FAQs, guides).
• Marketing Funnel:
• Create at least one lead magnet (e.g., “Parent Guide: 7 Signs Your Child May Need Evaluation”).
• Build automated email sequence to nurture leads toward booking a consultation.
• Set up Google Analytics, Search Console, and conversion tracking.
• Conversion Rate Optimization:
• Test CTAs, headlines, and layout for higher consultation bookings.
• Integrate testimonials, credentials, and case studies for trust-building.
• Reporting:
• Provide monthly performance updates on traffic, leads, and conversions.

Deliverables:
• Redesigned, SEO-ready website (WordPress, Webflow, or similar).
• 1 Lead Magnet + email automation funnel.
• SEO-optimized content plan for 6 months.
• Analytics dashboard + monthly growth report.

Qualifications:
• Proven track record in service-based business website revamps.
• Experience with SEO, funnels, and CRO (please provide examples/case studies).
• Familiarity with healthcare, psychology, or education industries is a plus.
• Excellent communication skills and ability to work independently.

Project Duration:
• 90-day initial contract with potential for long-term retainer.

Budget:
• Open to proposals (please provide fixed price OR hourly rate with estimated hours).