Professional Digital Marketing Specialist

Location: Australia (Remote or Office-based in Melbourne)
Job Type: Full-time / Contract / flexible 40 hrs per week
Salary: Competitive salary based on experience (TBD)

About Osprey Windows and Doors:

Osprey Windows and Doors is an Australian leader in the premium aluminium windows and doors industry. We’re passionate about delivering top-tier products and exceptional customer experiences. We are now looking for a Digital Marketing Strategist to elevate our brand, increase our digital footprint, and drive qualified leads to support our growing business.

Job Description:
We are seeking an experienced Digital Marketing Strategist who will be responsible for developing and executing data-driven, multi-channel digital marketing strategies aimed at driving traffic, improving lead generation, and increasing conversions for our premium aluminium windows and doors. As the strategist, you will collaborate with our creative, content, and sales teams to ensure our digital marketing efforts align with our brand’s premium image and support the company’s growth objectives.

Key Responsibilities:
• Develop and Execute Digital Marketing Strategies: Design and implement comprehensive online marketing strategies for SEO, SEM, content marketing, social media, email marketing, and display advertising.
• Paid Advertising Campaigns: Lead and optimize paid campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, Instagram, etc.) targeting high-value prospects in both residential and commercial markets.
• SEO & Website Optimization & Designing: Spearhead SEO efforts to enhance organic visibility, drive high-quality traffic, and improve website performance. Analyze keyword trends, competitor performance, and continuously refine on-page and off-page SEO strategies.
• Social Media Management: Develop and manage a social media strategy to drive engagement, build brand awareness, and generate leads. Focus on platforms like Instagram, Facebook, and LinkedIn, with an emphasis on visual content to showcase our premium products.
• Content Development & Strategy: Work with content creators to produce compelling blog posts, case studies, video content, and customer testimonials that resonate with our target audience.
• Lead Generation & Conversion Optimization: Implement strategies that increase lead generation, improve conversion rates, and track performance using A/B testing, landing page optimization, and funnel analysis.
• Analytics and Reporting: Use tools such as Google Analytics, SEMrush, and other digital marketing platforms to track, analyze, and report on campaign performance. Provide actionable insights and make data-driven recommendations for continuous improvement.
• Brand Positioning & Messaging: Ensure all digital content and campaigns reflect Osprey’s premium brand values, emphasizing quality, craftsmanship, and reliability.
• Stay Current with Industry Trends: Keep up to date with digital marketing trends, tools, and the latest in the windows and doors industry to drive innovation and maintain a competitive edge.

Qualifications:
• Proven experience as a Digital Marketing Strategist, with a focus on premium or luxury brands, ideally in construction, home improvement, or similar industries.
• Strong knowledge of digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, SEMrush, Ahrefs, and CRM software.
• In-depth understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
• Demonstrated experience in driving high-quality lead generation and improving conversion rates.
• Excellent communication and writing skills with the ability to craft compelling messages and content.
• Creative mindset with a keen eye for design, especially in industries where aesthetics and quality are key selling points.
• Strong project management skills with the ability to handle multiple initiatives simultaneously and meet deadlines.
• A passion for data-driven decision-making and optimizing digital marketing campaigns for ROI.
• Bachelor’s degree in Marketing, Digital Media, Business, or related field (preferred).
• Digital Marketing certifications (Google Ads, HubSpot, etc.) are a plus.

Why Osprey Windows and Doors?
• Be part of a growing company known for its premium, high-quality products.
• Work with a passionate team dedicated to innovation and excellence in the industry.
• Competitive salary.
• Flexible working arrangements,
• Opportunity to leave a lasting impact on the company’s digital presence.

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