GoHighLevel Email & SMS Specialist

Hi ! We’re ReplyMedia, a boutique marketing and lead generation agency looking to build a team of A-players to support our growing list of clients. We are looking for a GoHighLevel (GHL) Email & SMS Specialist with 2+ years of experience to help us set up and manage automated email and SMS flows, list compliance, and ongoing campaign execution for our health and medical clients.

The ideal candidate should be strategic, detail-oriented, and creative. This is not e-commerce — our clients are service-based health and wellness providers, so the role requires out-of-the-box thinking to make nurture campaigns engaging and effective. Experience with HIPAA, TCPA, and 10DLC compliance is a big plus.

We are looking for someone who thrives in the performance-marketing space, is comfortable building multiple iterations for testing, and is healthyly non-attached to their initial work. You’ll also be excited about learning new tools, using AI for research, and staying ahead of best practices in email/SMS marketing.

Programs & Tools
- GoHighLevel (required)
- Email/SMS compliance knowledge (TCPA, HIPAA, 10DLC)
- AI tools for research & optimization (e.g., ChatGPT)
- Google Sheets / Excel (reporting & list management)
- ClickUp & Slack (for project management & team collaboration)

Responsibilities
As a GHL Email & SMS Specialist, you’ll be responsible for:
- Email Automation
- Building core flows, including:
- Welcome Series (5 emails over 14 days)
- Appointment Flow (confirmation, prep, follow-up)
- Win-Back Campaign (4 emails over 30 days)
- Birthday/Anniversary automations
- Collaborating with our design team for branded templates
- A/B testing subject lines, CTAs, and copy for performance.



Email List Management
Regular list cleaning and compliance.
Segmentation by service interest, location, patient status, and engagement level.
Developing growth tactics (pop-ups, landing pages, opt-ins).


SMS Automation
- Building compliant flows:
- Appointment reminders
- Post-appointment surveys
- Treatment/prescription reminders
- Quick win-back messages


Managing TCPA-compliant opt-ins/outs.
Handling 10DLC registration and deliverability.


Performance & Optimization
- Reviewing metrics and providing insights.
- Iterating campaigns to improve engagement and conversion continually.
- Researching industry trends and applying creative strategies for health clients.

Qualifications
Has 2–5+ years of hands-on experience with GoHighLevel email/SMS marketing.
Understands compliance requirements (TCPA, HIPAA, 10DLC).
Can write clean, professional, and engaging copy for service-based audiences.
Thrives in performance-driven marketing with a test-and-learn mindset.
Enjoys learning new tools and experimenting with AI-driven optimization.
Has excellent English communication skills (written and verbal).
Is self-motivated, organized, and able to work independently.
Has experience in ClickUp and Slack for project collaboration.
Bonus: Experience with medical or wellness service industries.

Salary & Schedule
- This is a part-time to full-time opportunity, starting at 25–30 hours/week.
- Possibility to expand into full-time based on performance and client growth.
- Flexible working hours, but must overlap some hours with the US EST time zone.
- Competitive compensation based on experience and performance.
- High-speed, reliable internet required.
- Computer required.

Our Process
We want this job to be a great fit for both of us, which is why our approach looks like this:
Step 1: Complete 1 short assignments alongside your portfolio to showcase your skills.
Step 2: Interview with our team to discuss your schedule, salary expectations, and cultural fit.
Step 3: Join us for a 30–60 day paid trial to test fit with our clients, projects, and team.
Step 4: If it’s a mutual fit, we’ll continue the partnership long-term.

Interested?
- Fill out the application form HERE: ----------
- Send us an email at ---------- introducing yourself and asking for the assignments to proceed to the next stage.


About Us
ReplyMedia is a boutique digital marketing agency with a small team of highly motivated and creative people who want to deliver great results for our clients while living a balanced life. We’re a husband-and-wife team with 10+ years of marketing experience, eager to teach motivated individuals everything we know.
We work primarily with health and medical brands — from wellness clinics to insurance-based providers — and believe creativity, compliance, and strategy set our campaigns apart.