Influencer/UGC Marketing Manager

Shepherd is a YC-backed AI-powered learning platform connecting students, parents, and educators with world-class tutoring and interactive study tools. We’re looking for a creative Influencer Marketing Manager to grow our reach and drive new subscriptions through authentic influencer campaigns.

What You’ll Do
• Develop and run influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms.
• Source, negotiate, and manage relationships with creators aligned to Shepherd’s mission.
• Build scalable ambassador and affiliate programs for students, parents, and educators.
• Track performance (reach, engagement, conversions, MRR) and optimize for growth.
• Collaborate with Shepherd’s marketing team on integrated campaigns.

What We’re Looking For
• 2–3+ years in influencer or social media marketing (ideally ed-tech or consumer subscription brands).
• Track record of running high-performing influencer campaigns.
• Strong negotiation, relationship, and project-management skills.
• Familiarity with influencer marketing platforms and analytics tools.
• Creative mindset with excellent communication skills.

Compensation & Perks
• Competitive salary + bonuses for every $10,000 in new MRR generated via your campaigns.
• Flexible remote work and health benefits.
• Opportunity to grow with a fast-scaling YC-backed startup.
• Mission-driven, collaborative culture