Creative Strategist for Performance Creative Agency

About us:
Small & fast-growing performance creative agency
Fully remote, work from wherever you want!
Fast-growing company with tons of growth opportunity

This is what we need in a Creative Strategist:
3+ years of experience in performance creative strategy (paid social focus)
Proven track record driving growth in KPIs for DTC e-commerce brands through creative output
Deep knowledge of performance creative, particularly Meta & TikTok
Experience managing end to end creative workflows (concepting, briefing, production, iteration)
Strong understanding of what makes a high-performing creative asset using a modular framework (hook ? body ? CTA)
Ability to translate product, brand strategies, and customer data into creative concepts that perform
Exceptional attention to detail and strong organizational skills
Confident written and verbal communication skills, with a knack for storytelling and engaging audiences
Someone who takes full ownership of results, is always improving, and proactively solves problems

These are big pluses for a Creative Strategist:
Agency or in-house experience in a fast-paced e-commerce growth role
Experience writing UGC scripts and creative briefs for editors, designers, and creators
Experience launching and analyzing logical creative tests to generate clear insights
Ability to foster strong relationships with creators and external partners
A passion for brand-building, storytelling, and creating memorable customer experiences
Familiarity with AI tools to improve efficiency ?

Our clients are:
Mostly DTC e-comm brands with huge scalability potential
Mostly American companies, but we occasionally work with clients in Canada or United Kingdom
Monthly budgets range from $20,000/mo to $100,000+/mo

This is what you’ll be doing:
Develop and execute creative strategies across Meta & TikTok to drive new customer acquisition
Oversee creative workflows including meetings, reporting, and resource allocation to achieve KPIs
Conceptualize and deliver net-new creative concepts informed by customer research, brand positioning, and product strategy
Take insights from performance data to iterate on winning creative for scale and efficiency
Write scripts for UGC creators, briefs for design and editing teams, and ad copy to support output
Format weekly reports and track creative performance against goals
Challenge current processes, bring fresh ideas, and continuously improve creative output