Senior Email Marketing Specialist

Are you a strategic and creative email marketer who can turn newsletters into customers? Do you want to work for a group of more than 12 companies in the Dutch bathroom and kitchen market – ranging from inspiration platforms to installation services and design studios – and take full responsibility for setting up, managing, and optimizing their email marketing? Then this is your opportunity.

We are looking for an independent specialist who will lead and build the entire email marketing department. You will create strategies, develop campaigns, and ensure results grow every month. Our team will support you by fine-tuning the Dutch texts where necessary, but you will be the driving force behind the ideas, campaigns, and conversions.

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What you’ll do
• Develop strategy: Define the email marketing strategy for each brand and maintain the content calendar.
• Create newsletters: Design high-converting newsletters with compelling copy, engaging templates, and strong calls-to-action.
• Grow & segment lists: Expand mailing lists and set up segmentation so each audience receives relevant content.
• Automations & funnels: Build smart email flows (welcome series, follow-ups, drip campaigns) that convert leads into customers.
• Optimize conversion: Run A/B tests, analyze results, and continuously improve campaigns to increase conversions and ROI.
• Analyze & report: Monitor performance metrics (open rates, CTR, conversions) and translate data into actionable improvements.
• Ensure compliance & deliverability: Make sure everything is GDPR-compliant and maintain high deliverability standards.

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Your profile
• Solid experience with email marketing tools (Mailchimp example) (experience with Acumbamail is a strong plus).
• Knowdlegde about HTML and familiar with (BeeFree) templates – to build emails.
• Strong copywriting skills with a flair for engaging subject lines and calls-to-action.
• Both creative and strategic: able to design campaigns tailored to each brand.
• Analytical and conversion-focused: confident with data, A/B testing, and optimization.
• Experience with marketing automation and segmentation.
• Organized, independent, and proactive: able to run the full email marketing process end-to-end.
• Affinity with the home, bathroom, or kitchen industry is an advantage.

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What we offer
• A full-time position with freedom and responsibility.
• The chance to set up and scale the entire email marketing operation for a unique group of companies.
• Collaboration with an enthusiastic team that supports you where needed.
• An inspiring work environment in a fast-moving industry.

Loyalty Program
We believe in long-term collaboration and reward loyalty and performance. That’s why we have a loyalty program in place:
• The longer you stay, the more your salary increases.
• Annual salary raises and rewards based on performance and results.
• Extra bonuses for exceptional achievements, keeping both sides motivated for the long term.
• Our goal: a partnership of 10, 20 years or more, with you playing a vital role in our shared success.
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Apply now
Do you see yourself as our new Email Marketing Specialist – turning newsletters into customers and elevating our email strategy? Send us your CV and motivation letter.
Together, we’ll grow our brands and inspire thousands of customers with your campaigns!