Google PPC & Digital Ads Specialist

QuestRock Home Loans is looking for an experienced Google PPC & Digital Ads Specialist to run and optimize our paid advertising campaigns. This role will focus on driving high-quality mortgage and refinance leads through Google Ads, retargeting, and potentially Facebook/Instagram campaigns. The ideal candidate understands how to balance cost-per-lead with lead quality, scale campaigns effectively, and report performance clearly.

Responsibilities include:

*Building, managing, and optimizing Google PPC campaigns (Search, Display, YouTube).
*Conducting keyword research and creating high-converting ad copy.
*Tracking conversions, cost-per-lead, and ROI with precision.
*Setting up retargeting campaigns for website visitors and CRM lists.
*(Optional) Managing paid social media campaigns on Facebook, Instagram, or LinkedIn.
*Collaborating with our marketing and sales teams to align ads with campaigns.
*Producing weekly reports and recommendations for budget allocation.

Requirements:

*Proven experience managing Google Ads (Search & Display campaigns).
*Strong knowledge of CPC bidding strategies, quality score, and conversion optimization.
*Familiarity with tracking tools, pixels, and Google Analytics.
*Experience with paid social platforms (Facebook/Instagram Ads) is a plus.
*Ability to analyze performance data and translate it into actionable insights.
*Excellent written English for ad copywriting.

What We Offer:

*Monthly salary $500–$800 USD (depending on experience).
*Performance-based bonus potential tied to lead volume & cost-per-lead metrics.
*Opportunity to lead digital ad strategy for a fast-growing mortgage company.
*Supportive team and consistent marketing budget to scale campaigns.