Marketing Strategy & Digital Promotion Specialist (Part-Time, Remote)

About the Role
A Hawaii-based design and construction team is seeking a marketing professional to develop and implement a comprehensive marketing strategy aimed at increasing brand visibility in Hawaii and the broader US market. This role combines strategic planning with hands-on execution—taking our video, photo, and design content and turning it into effective marketing campaigns across multiple channels.

Responsibilities
• Develop and implement a full marketing strategy, including brand positioning and growth goals
• Plan, set up, and manage paid advertising campaigns on Facebook, Instagram, Google, and other relevant platforms
• Manage and schedule engaging content across social channels (Instagram, Facebook, YouTube, Pinterest, LinkedIn)
• Track performance metrics, analyze results, and refine campaigns for better reach and conversions
• Research and propose new marketing opportunities such as collaborations, PR, email campaigns, or local events
• Work closely with the creative team to ensure messaging and visuals align with the brand’s style and values
• Maintain clear communication using ---------- and Google Workspace for planning and reporting

Qualifications
• Proven experience creating and executing marketing strategies for US-based businesses
• Strong knowledge of digital advertising (Facebook/Instagram Ads, Google Ads, and similar platforms)
• Understanding of audience targeting, budget management, and conversion tracking
• Solid grasp of social media growth tactics and content marketing
• Excellent English writing and communication skills
• Comfortable working independently and delivering measurable results
• Familiarity with ---------- and Google Workspace is a plus

Work & Compensation
• Part-time, remote role
• Flexible schedule with some overlap with Hawaii time zones
• Compensation per project or hourly depending on experience and scope
• Potential for long-term collaboration as campaigns grow

How to Apply
Please include:
• A brief introduction and relevant marketing experience
• Examples of marketing campaigns or ad results you have managed
• Your expected rate (hourly or per project)