Virtual Assistant (Lead Generation & Instagram Growth) – Online Fitness Coaching Brand

Role Overview

- Your main responsibility will be to help grow our Instagram account and generate qualified leads by:
- Identifying and following potential leads (Australian men, 30–50 years old, business owners, high-performers, or those struggling with weight/fitness).
- Sending initial direct messages (DMs) and starting genuine conversations using scripts provided.
- Nurturing interest and asking light qualification questions.
- Handing over warm leads to the coach for further conversation and sales follow-up.
- Growing the Instagram account through targeted outreach, following/unfollowing strategies, and engagement.
- This is not a sales role — you will not need to close deals. Your focus is simply to start conversations, build rapport, and hand off interested prospects.

Key Responsibilities

- Manage daily activity on Instagram (following, unfollowing, engagement).
- Send a set number of daily cold outreach messages following provided scripts.
- Qualify leads lightly (basic Q&A) before handing over to the coach.
- Track and record conversations in a simple CRM/Google Sheet.
- Maintain consistency in brand tone and professionalism when messaging.
- Provide weekly reports on outreach activity, responses, and lead handovers.

Key Performance Indicators (KPIs)

- Instagram Growth – e.g., target of 150–300 new followers per week.
- Outreach Volume – e.g., 50–100 quality DMs sent per day.
- Warm Leads Generated – number of prospects successfully handed over weekly.
- Response Rates – % of people responding to outreach messages.

What We’re Looking For

- Strong written English communication skills.
- Experience with Instagram (or other social media) outreach.
- Highly organized and consistent with daily tasks.
- Comfortable with direct messaging and engaging in conversation.
- Proactive, coachable, and able to follow scripts while adding a personal touch.