PPC Specialist (Remote/Full-time)

About Us:
We are a leading health and wellness company with a global presence, specialising in the curation and distribution of high-quality, innovative products. Our mission is to empower individuals to take control of their health and well-being through our diverse range of nutritional supplements and educational resources. As a rapidly growing company, we are expanding our digital marketing team to strengthen our online presence and drive measurable growth.

Role Overview:
The PPC Specialist will manage and optimise paid media campaigns across search, shopping, and social platforms with a clear focus on eCommerce performance (ROAS, CPA, conversion growth). You’ll take ownership of campaign strategy, execution, and reporting, ensuring we maximise returns on ad spend.

Key Responsibilities:
- Plan, launch, and optimise PPC campaigns across Google Ads, Microsoft Ads, Meta, and other paid platforms.
- Manage eCommerce-specific campaigns including: Google Shopping Ads; Performance Max campaigns; Dynamic product remarketing.
- Conduct keyword research, audience targeting, and competitor benchmarking.
- Develop and test ad copy, creatives, and offers to improve CTR and conversion rates.
- Ensure conversion tracking (GA4, GTM, Merchant Center feeds) is correctly implemented.
- Monitor campaigns daily and optimise towards ROAS, CPA, and revenue targets.
- Produce performance reports with insights and actionable recommendations.
- Collaborate with SEO, content, and product teams to align paid and organic growth.

Requirements (Must-Have):
- 3+ years of hands-on PPC campaign management.
- Proven track record with eCommerce campaigns (Shopping Ads, remarketing, Performance Max).
- Deep understanding of GA4, GTM, attribution models, and data-driven optimisation.
- Demonstrated success in achieving sales/revenue growth through PPC.
- Strong analytical mindset with excellent data interpretation skills.
- Excellent ad copywriting and creative testing skills.
- To ensure that you've read this thoroughly, please apply with the subject line: I'm Your PPC Specialist!

Nice to Have:
- Good knowledge of SEO best practices (to support synergy between paid and organic channels).
- Experience in nutrition, supplements, or health eCommerce.
- Background in CRO/landing page optimisation.
- Google Ads / Meta Blueprint certifications.

What We Offer:
- Competitive contract day rate.
- Flexible working arrangements (remote).
- Opportunity to own and scale PPC strategy for a high-growth nutrition brand.
- Collaborative environment with SEO, analytics, and content teams.