Lead Generation Specialist and appointment setting (Insurance)

Responsibilities:
-Create compelling ads to target prospects and turn them into clients.
-Develop and execute targeted lead generation campaigns across Facebook and other digital platforms.
-Analyze campaign performance metrics and optimize for cost-effective lead acquisition
-Support relationship-building efforts with email/text campaigns for birthdays, holidays, and Medicare reminders.
-Share helpful information (e.g., Medicare basics, plan reminders, turning-65 checklists) to build trust.
-Nurture relationships with consistent follow-ups until ready to schedule an appointment.
-Schedule qualified leads directly into my calendar.
-Confir ---------- etings with reminders by email/text.
-Track all interactions, notes, and client details in CRM.

Requirements:
-Fluent in English (spoken and written) with confidence speaking to U.S.-based prospects.
-Strong research, outreach, and communication skills.
-Experience with lead generation, digital marketing campaigns, or appointment setting.
-Organized, detail-oriented, and able to manage a pipeline of leads.
-Reliable internet, quiet workspace, and professional communication skills.

Preferred (but not required):
-Experience in Medicare, health insurance, financial services, or senior services.
-Knowledge of CRM tools, ad platforms, or lead tracking software.
-Familiarity with platforms like Facebook Ads Manager, Google Ads, LinkedIn, or email campaign tools.

What We Offer:
-Long-term, stable role with growth opportunities.
-Training on Medicare basics and compliance standards.
-Remote work with flexible hours (must overlap some U.S. business hours).
-Performance-based incentives (bonus potential for booked/converted appointments).

How to Apply:

1. Put the secret word SEAHORSE in the subject line of your application (applications without this will not be considered).
2. Write a brief sentence explaining why compliance is crucial in health insurance marketing.
3. Tell me about your past experience with lead generation, appointment setting, or digital marketing campaigns.
4. Share one example of a lead generation strategy you would use for a Medicare insurance agent.