Paid Media Strategist – Google & Meta (Proactive Growth Role)

We’re a digital marketing agency that helps local businesses dominate their zip codes through performance-driven paid media.

We’re looking for a Paid Media Strategist, not a button-pusher.

This role is for someone who:

- Thinks in campaign strategy, not just tasks
- Plans ahead, tests intentionally, and learns fast
- Enjoys ownership of direction, not just execution

You will design and guide paid ad strategy across multiple clients, while working with an execution team that handles setup and day-to-day changes.

What You’ll Own

- Campaign strategy and structure for Google & Meta Ads
- Budget pacing and performance analysis
- Testing frameworks (creative, offers, audiences)
- Proactive recommendations and growth plans
- Weekly performance insights with clear next actions

What You Will Not Own

- Routine campaign builds and uploads
- Pixel installs and tracking QA
- Repetitive maintenance tasks

(We have execution support for that.)

Requirements

- 3+ years managing Google Ads and Meta Ads campaigns
- Proven experience improving CPL and ROAS
- Strong understanding of tracking, UTMs, and GA4
- Strategic thinker who can explain why something worked
- Comfortable collaborating with CAMs and leadership

Schedule & Location

- Remote
- Must overlap 2–3 hours with US business hours
- Results-focused, not time-clock focused

How to Apply

Please include:

- 2–3 campaigns you’ve guided (what you tested, why, and results)
- How you d ---------- what to test when performance plateaus
- Put the word “Strategy” at the top of your application so we know you read this.