Chinese Red Book (Xiaohongshu) Specialist

???? About Us

We’re an Australian brand collective focused on design-forward products that blend style, soul, and sustainability. From baby essentials to pet accessories and wellness rituals, our goods are crafted for modern living—and now we’re ready to grow our presence on Xiaohongshu (Red Book), China’s most trusted lifestyle platform.

???? What You’ll Do

• Develop and execute a Xiaohongshu content strategy tailored to our brand tone and product categories
• Create original posts, reviews, and lifestyle content that resonates with Chinese audiences
• Collaborate with our team to localize messaging, visuals, and campaign themes
• Identify and engage with relevant KOLs (Key Opinion Leaders) and micro-influencers
• Track performance metrics and optimize content for reach, engagement, and conversion


???? What You Bring

• Proven experience managing or growing a brand presence on Xiaohongshu
• Deep understanding of Chinese consumer behavior, social commerce, and aesthetic trends
• Strong writing skills in Simplified Chinese and visual storytelling instincts
• Familiarity with baby, pet, or wellness categories is a plus
• Bonus: Experience with cross-border e-commerce, WeChat, or Tmall integrations


???? Perks

• Flexible hours and remote-friendly workflow
• Creative freedom and strategic input
• Access to premium product samples
• Opportunity to shape a brand’s voice in one of the world’s most dynamic markets