Marketing Strategist | Instagram Tiktok Social Media

About Us
Popnest Media is a Canadian digital marketing agency specializing in high-impact social media content. We're looking for a strategic Marketing Strategist who can develop comprehensive content strategies and guide brands toward viral success through data-driven planning and creative direction.

Position Overview
We need a strategic thinker who can analyze brand objectives, audience insights, and market trends to create winning content strategies. You'll be responsible for planning entire marketing campaigns, determining what content to create, when to release it, and how to maximize engagement across all social platforms. This is a remote position starting part-time with potential for full-time based on performance.

What You'll Do
Develop comprehensive marketing strategies for multiple brand clients
Plan content calendars and determine optimal posting schedules
Research and identify trending topics, hashtags, and viral content opportunities
Analyze competitor strategies and market positioning
Create detailed content briefs for video shoots and creative campaigns
Set KPIs and performance metrics for each campaign
Collaborate with creative teams to ensure strategy execution aligns with brand goals
Monitor campaign performance and adjust strategies based on analytics
Identify target audiences and create detailed buyer personas
Plan seasonal campaigns and product launches
Optimize content strategies for different platforms (Instagram, TikTok, YouTube, etc.)
Present strategy reports to clients and internal teams

Required Skills (Must-Have)
Strategic Planning Experience

3+ years in digital marketing strategy or social media strategy
Proven track record of successful campaigns with measurable results
Experience with brand positioning and audience development
Campaign planning from concept to execution

Analytics & Research

Proficiency in analytics tools (Google Analytics, Instagram Insights, TikTok Analytics)
Market research and competitor analysis experience
Data interpretation and performance optimization
ROI tracking and budget allocation

Platform Expertise

Deep understanding of social media algorithms
Knowledge of content formats and best practices across platforms
Awareness of trending content and viral mechanics
Experience with paid social advertising strategies

What Makes You Perfect for This Role

You can analyze a brand and immediately identify growth opportunities
You understand the psychology behind viral content and audience engagement
You're data-driven but also have creative intuition
You can translate business objectives into actionable content strategies
You have experience working with multiple clients simultaneously
You can think both strategically (long-term) and tactically (daily execution)
You stay ahead of social media trends and algorithm changes

Employment Details

Start: Part-time (First Month)
Growth: Full-time opportunity based on performance
Location: Remote
Compensation: Competitive based on experience and results

How to Apply
Send to: ----------
Include:

Your resume highlighting relevant strategic marketing experience
Portfolio/case studies showcasing successful campaigns you've planned and executed
Summary document highlighting your most impressive strategic work and results achieved

Subject Line: "Marketing Strategist Application - [Your Name]"
Content Examples for Reference

Bonus Points If You Have

Experience with influencer marketing and partnership strategies
Knowledge of emerging platforms and early trend identification
Background in brand development and positioning
Experience with content marketing funnels and customer journey mapping
Understanding of paid advertising integration with organic strategy
Previous agency experience managing multiple client accounts

Ready to Apply?
Please send your application to ----------
We will not reply to applications submitted through other channels.
Ready to strategize viral success? Show us your strategic thinking and proven results!