Virtual Assistant – Marketing Automation, Lead Generation & Coaching Industry Support

I am seeking a long-term, full-time Virtual Assistant (40 hours/week) to join my team and support the growth of my coaching and publishing business.

This is not just an admin role—I need a team player who is proactive, detail-oriented, and tech-savvy. You’ll be helping to build visibility, streamline systems with automation, and support projects that make a real difference.

You will play a key role in lead generation, book promotion, content digitisation, and managing our online presence across LinkedIn, Facebook, and YouTube. Experience supporting coaches, consultants, or authors is a strong advantage.

Key Responsibilities

Automation & Systems

Set up and manage automation within CRM, email campaigns, and social platforms.

Streamline processes so client nurturing and lead follow-up are consistent.

Lead Generation & Outreach

Generate and qualify leads across LinkedIn, Facebook, and YouTube.

Build and maintain a database of potential book buyers, program participants, and 1:1 coaching clients.

Use automation tools to support lead nurturing and relationship building.

Content & Marketing

Repurpose coaching content into online courses, ebooks, and digital resources.

Edit, upload, and optimise videos for YouTube and social platforms.

Create graphics and marketing materials in Canva.

Assist with promoting a business book and related coaching programs.

CRM & Reporting

Manage Zoho CRM to ensure accurate data and follow-up pipelines.

Provide weekly reports on engagement, leads, and progress.

Keep Google Suite files organised and up to date.

Skills Required (Non-Negotiable)

Excellent written and spoken English (clear, professional communication).

Strong expertise with LinkedIn, Facebook, and YouTube — must know how to generate results from these platforms.

Hands-on experience with automation tools for marketing, lead generation, and CRM.

Skilled in Canva, Zoho CRM (or ability to learn quickly), and Google Suite.

Familiarity with digital marketing in the coaching/consulting industry.

Bonus Skills

Experience promoting business books (Amazon or other platforms).

Knowledge of online course platforms (Kajabi, Teachable, Thinkific, etc.).

Prior experience supporting coaches, consultants, or authors.

Experience with Groove (CRM, funnels, or course hosting) is a strong advantage.


Skills Required (Non-Negotiable)

Excellent written and spoken English (clear, professional communication).

Strong expertise with LinkedIn, Facebook, and YouTube — must know how to generate results from these platforms.

Hands-on experience with automation tools for marketing, lead generation, and CRM.

Skilled in Canva, Zoho CRM (or ability to learn quickly), and Google Suite.

Familiarity with digital marketing in the coaching/consulting industry.

Bonus Skills

Experience promoting business books (Amazon or other platforms).

Knowledge of online course platforms (Kajabi, Teachable, Thinkific, etc.).

Prior experience supporting coaches, consultants, or authors.

Experience with Groove (CRM, funnels, or course hosting) is a strong advantage.

Desired Attributes

A true team player: reliable, supportive, and collaborative.

Proactive and resourceful: brings solutions, not just questions.

Consistent and accountable with tasks and reporting.

Passionate about marketing, automation, and helping the coaching industry thrive.

How to Apply

Please send:

A short cover letter explaining how you’ve used automation and social platforms in past roles.

Examples of how you’ve supported coaches, consultants, or authors.

Samples of campaigns, videos, or graphics you’ve created (if available).

Confirmation you can commit to 40 hours per week and start immediately.