Social Media Manager

Role Overview
Perfect Pear Juice Bar is more than just a wellness brand—we’re a vibrant community rooted in health, flavor, and connection. We’re looking for a Social Media Manager who can bring our story to life online, foster meaningful engagement, and help us grow our digital presence across Instagram, Facebook, and TikTok. This role is ideal for someone who’s creative, organized, and passionate about building authentic relationships through social media.

Responsibilities
- Community Engagement: Actively respond to comments, direct messages, and mentions across Instagram, Facebook, and TikTok. Maintain a warm, brand-aligned tone that reflects our values and voice.
Influencer Outreach Identify and connect with potential influencers and brand ambassadors for collaborations. Maintain a database of outreach efforts and track responses.

- Trend Monitoring: Stay current with trending hashtags, audio, and competitor strategies. Share insights weekly to inform content planning and engagement tactics.

- Content Creation & Scheduling
Develop engaging, brand-aligned content—including captions, visuals, and short-form videos—for Instagram, Facebook, and TikTok. Use scheduling tools (e.g., Later, GHL etc.) to plan and publish posts, reels, and stories consistently across platforms.

- Performance Reporting: Track engagement metrics including reach, saves, shares, and follower growth. Provide weekly reports with actionable insights and recommendations.

Skills & Qualifications
• At least 2 years experience in social media management, preferably within the beverage industry.
• Strong understanding of Instagram, Facebook, and TikTok algorithms and engagement strategies
• Excellent written communication and visual storytelling skills
• Experience with influencer outreach and partnership coordination
• Proficiency in scheduling tools like Later, Buffer, or Meta Business Suite
• Ability to analyze performance data and translate it into actionable insights
• Highly organized, self-motivated, and responsive to feedback
• Creative mindset with an eye for aesthetics and brand consistency