Marketing & Business Development Specialist (SaaS)

About Us
We’re a SaaS company focused on customer engagement solutions. We’re expanding our marketing and business development efforts and need a skilled professional who can manage campaigns, capture leads, and support growth initiatives across both private sector and government opportunities.

Role Overview
As our Marketing & Business Development Specialist, you’ll own the funnel end to end: managing paid campaigns, creating content, analyzing results, and engaging directly with prospects and customers. While you will engage in outreach through calls, emails, and LinkedIn, this is not an SDR role. Your foundation must be in marketing. This position is for someone who is proactive, comfortable speaking with prospects and customers, and not limited to working behind the scenes.

Key Responsibilities
Marketing & Lead Generation
• Plan and execute lead generation campaigns across Google Ads, LinkedIn, and email, with the ability to expand into channels such as YouTube, Reddit, review sites (G2, Capterra, etc) or other relevant B2B platforms.
• Monitor campaign performance, optimize targeting and messaging, and report on ROI.
• Write ad copy, landing page content, CTAs, case studies, and social posts to support campaign efforts.
• Create marketing collateral such as proposals, presentations, and project sheets.
• Collaborate with maintaining and updating the company website, social media, and digital presence.
• Coordinate branding consistency across internal and external communications.
• Support occasional RFP submissions, press releases, and thought leadership pieces.

Business Development Support
• Call and email prospects to qualify interest and follow up on campaigns.
• Re-engage dormant leads and nurture inbound prospects.
• Speak with customers for feedback, testimonials, and upsell opportunities.
• Assist with preparing proposals for RFP opportunities when strategic fits are identified.
• Maintain accurate pipeline data and CRM records.
• Capture insights from market conversations to refine messaging and positioning.

Qualifications
• 3+ years of experience in SaaS marketing, demand generation, or business development with proven marketing ownership.
• Experience managing and optimizing paid campaigns on Google, LinkedIn, and at least one additional B2B platform such as YouTube, Reddit, or others.
• Proficiency with marketing tools such as Microsoft Office Suite, Canva (or Adobe Creative Suite), Mailchimp, Apollo, CRM systems (Dynamics a plus), and AI-powered marketing tools.
• Fluency in English, both written and spoken, with the ability to create marketing materials and communicate directly with prospects and customers.
• Confident communicator on the phone with both prospects and customers.
• Excellent communication, organizational, and time management skills.
• Entrepreneurial mindset with the ability to wear multiple hats in a small business environment.
• Team-oriented but capable of working independently.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

How to Apply
Please reply with subject line "Marketing & BD- Your name" and include:
1. Examples of marketing campaigns you’ve managed (ads + lead generation).
2. Examples of written content (Landing page, blog article, emails, etc)
3. Experience handling direct outreach or customer-facing marketing.
4. Link to your resume and LinkedIn profile if available.