LinkedIn Outbound Sales, Content, and Webinar Outreach Specialist

JOB SUMMARY:
I run weekly webinars on LinkedIn and need someone to manage the entire process - from creating and posting content, managing attendees, crafting outreach and follow-up messages, and booking calls. You’ll map the full funnel from first DM to sale, identify weak points, and help improve lead flow and conversion.

LOCATION: Remote

HOURS: Define your schedule. Asynchronous with few real-time meetings.

JOB TYPE: Part-Time (2-3 hours per day, M-F), however there is opportunity for the right person to grow to full-time.

SALARY: Based on experience, Paid via Wise on the 1st and 15th of every month.

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GOAL 1: Manage Our Existing LinkedIn Weekly Webinars

1.1: Production of Assets
- Manage a rolling 4-week content calendar.
- Continually develop and improve our branded asset kit (image templates, carousel layouts, etc.)
- Build out processes in our project management system, ClickUp. E.g. Organize asset production into repeatable checklists.


1.2: Delivery of Assets
- Create and publish LinkedIn posts. E.g. Use hooks + CTAs in post captions, ideally with a short video from the host.
- Build lists and send targeted invites. e.g. Use LinkedIn’s native filters (location, title, industry) to invite high-intent contacts to the webinar.
- Build LinkedIn webinar Follow-up processes/system based on your strategies. E.g. webinar follow-ups via a tool such as Waalaxy or Expandi, A/B test messages, etc.


1.3: Continually Improve Conversion Rate
- Recommend tooling and build reporting workflows for conversion rate tracking.
- Consider strategies such as:
- Pre-webinar surveys
- Post-webinar CTA: Offer a low-barrier next step like a free audit, tool, or private Q&A call. Make it feel personal, not generic.
- Record and slice: Turn each webinar into multiple micro-video assets (15–60 secs each) to extend shelf life and improve reach with native video.

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GOAL 2: Improving Future LinkedIn Webinars

2.1: Improve Content
- Consider improving titles to increase conversions. Eg. Add frameworks or formulas to titles: “The 3X Framework to [Solve Pain] in 2024=5”, etc.
- Recommend content ideas to include in the webinars. E.g. live case studies or teardown sessions. etc.
- Create “warm-up” LinkedIn posts 2–3 days before each webinar with:
- Polls (“Which of these is your biggest challenge in ___?”)
- Slide sneak peeks
- Short expert quotes from the upcoming speaker
- etc.

2.2: Generate Bold New Topics
- Recommend new topic ideas that might drive interest & sales conversations:
- “X Mistakes Your Competitors Are Making in [Industry/Process]”
- “How [Client X] Doubled Y with Z Strategy (Live Breakdown)”
- “Behind the Scenes: How Our Sales Funnel Converts LinkedIn Traffic into Revenue”
- Etc.

2.3: Test Content and Conversion Ideas
- Use ChatGPT and other AI tools to help generate new variants based on past titles that performed well.
- A/B test headlines and CTAs using poll posts, preview posts, alternate event banners, etc.
- Track attendee?meeting conversion rate per topic to refine your content strategy.

2.4: Test 1 high-leverage experiment per month (e.g., carousel ads, lead magnets, conversion-focused landing pages)
- Define, execute, and report on at least 1 high-leverage experiment per month.

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GOAL 3: Lead, Manage, & Improve our LinkedIn Sales Funnel

3.1: Optimize Workflows
- Map the full funnel from 1st DM ? accepted connection ? event attendee ? follow-up ? call scheduled ? sale. Then identify weak points.
- Recommend and implement workflow tools such as:
- Zopto or Expandi for campaign automation.
- Shield Analytics for content performance tracking
- Phantombuster to automate CRM enrichment (e.g., scraping attendees to enrich leads)
- etc.
- Tag and segment leads in our CRM (Webinar Attendee, Booked Call, Replied but Not Booked, Cold, etc.)

3.2: Suggested Process Improvements
- Build a weekly dashboard report showing:
- Webinar attendance
- Post impressions/clicks
- Call bookings
- Lead source attribution (from invite vs. content vs. DMs)
- etc.

- Establish and improve Standard Operating Processes for:
- Weekly outreach: # DMs/day, sample scripts, follow-ups
- Weekly content posting: timeline posts + carousel + video snippet
- Regular optimization meetings with our team to review metrics, pitch new tactics, etc.

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GOAL 4: Reporting + Influencing

- Define and deliver reporting and recommendations based on what the strategy needs. (at least every 2 weeks)
- Schedule monthly live check-ins with key stakeholders to converse about improvement ideas and next steps.
- You will lead the effort to improve our LinkedIn conversions and lead funnel. To do this, you’ll need to be engaged in regular conversations (mostly async in ClickUp) with key stakeholders to build consensus for your recommendations.


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WHY JOIN OUR TEAM?
The Mighty Mo! is a seasoned and growing WordPress design and SEO agency based in Minneapolis, MN. We prioritize delivering high-quality results while keeping our internal workflow smooth and stress-free. Here’s why you’ll love working with us:

* Hours – Expectation of 2-3 hours per business day, including responding in real time to DMs from leads you generate.
* Asynchronous Communication.
* Room to Grow – Your role has the potential to evolve and become full-time.
Learn more about how we work here: ----------


HOW TO APPLY:
If you’re ready to share your talents with our dynamic and creative environment, we’d love to hear from you! Please apply here on OnlineJobs.ph with:

1. Your resume and a brief description of why you'll be a great fit for this role.

2. Send specific examples of LinkedIn sales & marketing campaigns you have built and/or managed - Make sure to share your specific contributions to these projects. (You don’t need to include company names. We just need to verify that you know your stuff.)