Social Media Manager

Job Summary

We are seeking a Social Media Manager to drive SOFREP’s digital presence across Facebook, Twitter, Instagram, TikTok, and YouTube. The ideal candidate understands news and media, is passionate about military and defense content, and knows how to capture attention in a fast-moving digital landscape. You’ll lead strategy, create compelling content, grow audiences, and track performance to strengthen our brand’s reach and influence.

Key Responsibilities

Content & Strategy
– Develop and execute a cross-platform social media strategy tailored to news and military content.
– Create and publish short-form videos, graphics, and posts optimized for TikTok, Instagram, YouTube Shorts, and other platforms.
– Manage a content calendar, aligning posts with editorial priorities and breaking news.
– Ensure consistency with SOFREP’s voice, values, and audience interests.

Growth & Engagement
– Expand reach and engagement on TikTok, Instagram, YouTube, and other channels.
– Actively engage with followers—comments, DMs, shares, and community conversations.
– Spot and leverage breaking news, trends, and viral opportunities to boost visibility.
– Foster and grow military-focused online communities.

Analytics & Reporting
– Monitor performance across platforms using TikTok Analytics, Meta Insights, Google Analytics, and similar tools.
– Deliver monthly reports with actionable, data-driven insights.
– Test and refine content formats, posting times, and strategies for maximum impact.

Bonus (Preferred)
– Support social media ad campaigns for subscriptions, affiliate programs, and sponsored content.

Requirements

– 2+ years of social media management experience (preferably in news, media, or military/defense).
– Strong knowledge of military culture, veteran communities, and defense news.
– Excellent copywriting and storytelling skills.
– Proficiency in scheduling and analytics tools (Hootsuite, Buffer, Sprout Social, etc.).
– Skilled in Canva, CapCut, or Adobe for quick-turn video and graphics.
– Familiarity with paid campaigns (Facebook Ads, Twitter Ads) is a plus.

Preferred Qualifications

– Military experience or deep understanding of military culture.
– Background in journalism, communications, or digital media.
– Experience building and managing large online communities.

Why Join Us?

– Shape the social voice of a respected military media brand.
– Work remotely with a passionate, veteran-led team.
– Help expand the reach of one of the leading names in military and defense news.