Copywriter – Social Media & Growth Marketing

About the Role
We are looking for a talented Copywriter who specializes in social media content and growth marketing. The ideal candidate is not just good with words — they know how to write copy that grabs attention, drives engagement, and converts audiences into followers, leads, and customers. This role requires a mix of creativity, strategy, and data-driven thinking.

Key Responsibilities
Write clear, engaging, and on-brand copy for social media posts, ad campaigns, reels, stories, and carousels.
Craft growth-oriented copy that improves reach, engagement, and conversion across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube).
Collaborate with SEO Growth Manager & SEM Manager to align copy with campaign strategy.
Write ad copy (Google, Meta, TikTok) that captures attention and drives action.
Develop captions, hooks, and CTAs optimized for social media algorithms and user behavior.
Assist in creating blog posts, email campaigns, and landing page copy when needed.
Conduct competitor and trend research to ensure copy is fresh, relevant, and effective.
Track and analyze performance of copy (CTR, engagement, conversions) to refine future messaging.
Maintain consistent brand voice across all platforms.

Required Skills & Experience
3–5+ years of copywriting experience with a strong focus on social media content and ads.
Proven track record of creating copy that contributed to measurable growth (follower growth, engagement, conversions, or revenue).
Strong understanding of social media trends, hooks, and storytelling techniques.
Experience writing ad copy that converts (Meta, TikTok, Google, LinkedIn).
Ability to tailor tone and style for different industries and audiences.
Comfortable working with data to optimize messaging.
Excellent grammar, editing, and attention to detail.

Tools They Should Know
Social scheduling platforms (Hootsuite, Buffer, Later, or similar).
Analytics tools (Meta Insights, TikTok Analytics, LinkedIn Analytics, Google Analytics).
Collaboration tools (Google Workspace, Slack, Trello/Asana).
Familiarity with AI-powered writing assistants (Jasper, Copy.ai, ChatGPT) for ideation and productivity.