Business, Brand & Marketing Stratigest

Seeking a Business, Brand & Marketing Strategist who can combine high-level business clarity with actionable marketing strategy. You’ll work directly with the founder to:
Define and refine our business & brand identity (mission, vision, target audience, brand positioning, offers).
Develop a marketing strategy (social media, email/SMS, content pillars, funnels) that connects with our audience and drives consistent sales.
Create systems and a playbook that will allow us to scale sustainably and confidently handle growth moments (e.g., viral content).
Provide light virtual assistance support — including email and DM handling, outreach for partnerships and opportunities, and other day-to-day tasks to keep the business running smoothly.

Key Responsibilities
Business & Brand Strategy
Refine problem we solve, mission, and brand identity.
Clarify target audience personas, pain points, and customer journey.
Audit and improve current offers, pricing, and positioning.
Create a clear brand messaging guide (tone, values, taglines).
Marketing Strategy
Audit current content and social media presence.
Develop a content strategy with clear pillars aligned to our brand.
Map out email & SMS marketing strategy (lead magnets, nurture sequences, campaigns).
Design a marketing funnel from awareness ? engagement ? conversion.
Recommend tools, systems, and processes to support scalability.
Virtual Assistance Support
Monitor and respond to email and social media DMs.
Handle light outreach to potential collaborators, podcasts, and partners.
Assist with scheduling, follow-ups, and simple admin tasks.
Support day-to-day activities that allow the founder to focus on high-value tasks.

Bonus:
Graphic Design:
Create static social media graphics aligned with brand guidelines.
Design marketing collateral such as business cards, retractable banners, and event materials.
Develop branded templates to maintain consistency across platforms.
Collaborate with the founder to ensure visuals match strategy and storytelling.