Facebook Ads Strategist for Solar & Home Services (GHL + Data-Driven)

???? We Don’t Want a Media Buyer. We Want a Performance Machine.

If you run Facebook Ads but don’t know what’s happening after the click — stop here.
We’re Automate To Grow, a performance agency helping solar and service businesses grow using smart ads, systems, AI and automation.
We’re hiring a Facebook & Instagram Ads GHL Specialist who can actually drive results — and track every step of the journey.
This role is about outcomes, not just setup.
You’ll be responsible for building, optimising, and tracking high-converting campaigns that deliver real leads, booked jobs, and ROI for our clients.
If you’ve worked in solar, roofing, or home improvement before — you’ll feel right at home.

???? What You’ll Actually Do
Plan and launch full-funnel FB/IG ad campaigns (copy + creative direction) - Elite Creatives
Build testing plans across hooks, angles, audiences & placements
Connect campaigns to GoHighLevel automations (forms, workflows, triggers)
Optimise for lead cost, quality, and conversion rate — not vanity metrics
Review and QA every ad, form, funnel and follow-up to make sure it’s flawless
Run reports, spot red flags, and adjust before things go off track
Stay proactive — we don’t babysit here. We collaborate.

? What We’re Looking For
2+ years running Facebook Ads for local service businesses (ideally solar, roofing, home services)
Strong with Meta Ads Manager — confident building and scaling cold campaigns
Comfortable inside GoHighLevel — not just landing pages, but full automations
Google Ads experience? Huge bonus.
Clickup or similar task management experience? Great.
You check your numbers daily — CPL, CTR, ROAS, drop-offs — and act on them
You catch the small stuff. Broken links, spelling errors, wrong triggers — you’re on it.
You care about results, not just "activity"
You communicate clearly and work well with a lean, fast-moving team

? Don’t Apply If You:
Only know how to boost posts or copy other people’s ads
Need to be told every step to take
Avoid looking at campaign data
Can’t record a Loom walking through your own work

???? To Apply:
Send your CV + quick intro (no fluff)
Include real results, screenshots, and wins from past campaigns
Record a 60-second Loom introducing yourself and walking through an ad you built or a funnel you connected in GoHighLevel

???? DM with subject line:
“FB Ads Specialist — I Track Everything”