Social Media & Ads Manager for Reselling Business (Instagram & Facebook)

Job Title

Social Media & Ads Manager for Sneaker & Collectibles Business

Job Overview

We run a sneaker and collectibles wholesale/reselling business and host live sales on Whatnot. We’re looking for a Social Media Manager who can help us create engaging content, grow our Instagram/Facebook/TikTok pages, and run paid ad campaigns to bring more traffic and buyers to our Whatnot streams.

Responsibilities

Create social media content (photos, reels, graphics, captions).

Schedule posts consistently across Instagram, Facebook, and TikTok.

Run and optimize Facebook & Instagram ads (traffic campaigns to Whatnot streams, engagement campaigns, etc.).

Track ad spend and performance, and provide weekly reports.

Research current trends (sneakers, collectibles, Whatnot sellers).

Assist with basic branding (hashtags, bio setup, highlights, etc.).

Requirements

Proven experience in social media management (Instagram & Facebook required; TikTok is a bonus).

Knowledge of Meta Ads Manager (creating, running & optimizing campaigns).

Creative skills (Canva, Photoshop, or video editing tools).

Strong English writing skills (for captions & ad copy).

Organized and consistent with scheduling.

(Bonus) Background in sneakers, collectibles, or ecommerce.

Work Setup

Part-time: 10–20 hours per week to start (potential for full-time).

Long-term role if performance is strong.

Pay: $4–6 AUD/hour depending on experience.