Advanced Virtual Assistant (VA) – Lead Gen & Sales Support

Job Title: Virtual Assistant (VA) – Lead Gen & Sales Support

Type: Contract
Compensation: $1,200–$1,500/month
Timezone: EST (must be available for EST/PST overlap)
Seniority: Advanced

Role Overview

We are looking for a tech-savvy Virtual Assistant with advanced skills in outbound lead generation, CRM management, and workflow automation. You will work directly with Alex Simpson to source targeted leads, run outbound campaigns, and book qualified calls with Real Estate Broker Owners and PropTech executives.

This role is ideal for someone who is process-driven, metrics-focused, and thrives on building scalable lead generation systems that consistently deliver results.

Must-Have Qualifications

1–2+ years experience as a VA, SDR, or Lead Gen Specialist

Strong written English communication (especially for outreach)

Hands-on experience with outbound tools (Apollo, Instantly, LinkedIn Sales Navigator)

CRM management skills (HubSpot, ---------- , Salesforce, GHL)

Excellent organization & attention to detail

Ability to work EST/PST time zones for real-time collaboration

?Nice-to-Have Qualifications

Real Estate / PropTech lead generation experience

Familiarity with AI enrichment tools (Clay, PhantomBuster, Seamless.ai, n8n)

Knowledge of NEPQ-style messaging or modern sales psychology

Basic design skills (Canva) for outreach graphics

Prior experience booking calls for agencies or consultants

Key Performance Indicators (KPIs)

Lead Sourcing: 100–150 qualified leads per week

Outreach Volume: 300–500 outbound touches/week

Engagement Rates: 40–60% open rate, 10–15% reply rate

Appointments: 10–15 qualified calls booked per month

CRM Hygiene: 100?curacy; no missed follow-ups

Key Responsibilities
Lead Sourcing & Enrichment

Build targeted lists of Broker Owners & PropTech founders

Use tools like Apollo, Clay, Seamless.ai, and Clearbit for enrichment

Segment and tag leads by niche, intent, and company size

Outbound Campaigns

Launch and monitor cold email campaigns (Instantly, Smartlead, Lemlist)

Run LinkedIn outreach (Dripify, Expandi, PhantomBuster)

A/B test copy and optimize for reply rates

Workflow Automation & AI Ops

Build automations in n8n / Zapier / Make connecting CRM, enrichment, and dashboards

Create AI prompts for copy variations (ChatGPT, Jasper, Copy.ai)

Automate lead scoring, enrichment, and pipeline updates

CRM & Data Management

Maintain 100% clean CRM data (deduplication, tagging, follow-up rules)

Prevent lead leakage through consistent pipeline monitoring

Appointments & Reporting

Book qualified calls directly into Alex’s calendar

Track deliverability, replies, meetings booked

Deliver weekly performance reports with insights & recommendations

Screening Focus

Lead Gen Expertise: Can they walk through their process for finding and qualifying leads?

Technical Skills: Familiarity with Instantly, Apollo, n8n, CRMs

Data Hygiene: Clear process for keeping pipelines clean

Outbound Messaging: Examples of email or LinkedIn copy they’ve written

Performance Mindset: Focused on engagement, conversion, and continuous improvement

Red Flags

Generic VA experience with no outbound or CRM skills

Poor data management (duplicates, missing leads, no follow-ups)

Lack of understanding of deliverability or campaign metrics

Passive, task-only mindset (not proactive in improving systems)