Tracking & Ads Infrastructure Setup Specialist (Meta + GA4)

We’re Simpson Tutors — a private tutoring company passionate about helping students thrive academically from Pre-K through Grade 12. As we refine our brand and prepare to scale our marketing, we need all backend technicalities set up correctly so we can run conversion-focused Meta Ads and track results through Google Analytics.

We’re looking for a specialist who can ensure our Meta and GA4 infrastructure is properly configured, tested, and ready for campaigns.

Scope of Work (includes but not limited to):

Meta Ads Setup
Audit current Business Manager and Ad Account structure (access, permissions, billing setup).
Configure and install Meta Pixel
Set up custom conversions and events tracking (e.g., leads, consultations booked, initial sessions).

Google Analytics 4 (GA4) Setup
Configure GA4 property and data streams.
Set up and test key conversion events (inquiries, consultations, sessions).
Ensure accuracy of tracking and integrate with Meta where applicable.

Handover & Documentation
Provide a simple guide or Loom video showing how everything is set up.

Deliverables:
Fully configured Meta Ads infrastructure (Pixel + Events + Conversions).
Working GA4 setup with accurate conversion tracking.
Tested event tracking (leads, consultations, sessions).
Clear handover documentation for internal use.

Timeline:
Preferably 1 week from project start.

Budget:
Ideally $400–$600 project-based. (Open for negotiation)