Social Media Manager - Health & Wellness Brands - ?? MANDATORY SCREENING ASSIGNMENT REQUIRED ??

Applications without the completed assignment will be AUTOMATICALLY REJECTED. No exceptions.

About Us
We're a marketing/automation studio specializing in growing personal brands and clinics in the health & wellness space (med spas, gyms, medical clinics, health coaches). We manage content distribution across Instagram, TikTok, YouTube & Facebook, building authority through clean design, smart strategy, and consistent publishing.

The Opportunity
We're seeking a Social Media Manager to own day-to-day social media for multiple client accounts. You'll plan content, publish on schedule, design beautiful carousel posts using Canva + AI tools, and drive measurable growth. This role is perfect for someone who's equal parts creator and strategist—comfortable with content calendars, analytics, and client communication.

???? MANDATORY SCREENING ASSIGNMENT ????
"Trend Adaptation Challenge"
Your Task: Find a viral carousel format from the last 30 days and adapt it for a med spa promoting GLP-1 weight loss treatments.
You Must Deliver:

Original trend documentation: Screenshot + link to the viral post that inspired you
Your adaptation: 6-8 slide carousel (4:5 ratio, 1080×1350) using the same format/structure
Strategy breakdown: 2-3 sentences explaining why this trend works and how you adapted it
AI workflow documentation: Show which AI tools you used and include 2-3 example prompts
Bonus: Create one variation of slide 1 with a different hook approach
Caption: Write a ---------- character caption with clear CTA

Deliverables Required:

PNG/PDF exports of all slides
Editable Canva link
Brief process document (can be simple text)

?? If you apply without completing this assignment, your application will be deleted without review.

Key Responsibilities

Build monthly content calendars per client (themes, hooks, CTAs, posting cadence)
Design high-converting Instagram carousels using Canva + AI tools (Midjourney/Firefly/ChatGPT)
Repurpose long-form content into short, engaging posts
Write compelling captions, headlines, and CTA overlays
Schedule & publish across IG/FB/TikTok/YouTube
Manage light community management (comments/DM triage)
Track performance and create biweekly reports with actionable insights
Join client strategy calls and propose growth campaigns
Maintain brand guidelines and deliver error-free assets on time

Required Qualifications

Proven track record: Must show at least 2 accounts you've grown to 5-10k+ followers (provide before/after metrics and timeframe)
Design expertise: Portfolio of clean, professional carousels with proper typography hierarchy and thumb-stopping first slides
Canva expert + comfortable with AI tools (ChatGPT, Firefly/Midjourney, etc.)
Strong copywriting skills (hooks, leads, CTAs that convert)
Data-driven approach (UTMs, analytics interpretation, reach/saves/retention metrics)
Excellent project management across multiple accounts
Available for collaboration during EST-friendly hours
Current with social media trends - actively consumes and analyzes viral content

Preferred Qualifications

Health/fitness/med-spa content experience
Basic video editing skills (CapCut/Premiere)
Experience with scheduling tools (Buffer, Later, Metricool, Hootsuite)
Familiarity with Notion/ClickUp and Figma

Success Metrics (First 90 Days)

Deliver 12-20 posts per client per month on schedule
Achieve 15-30% month-over-month improvement in reach/saves
Maintain 5%+ save rate on carousels and 1.5%+ profile visit rate on CTA posts
Provide clear, actionable biweekly reports with zero missed deadlines

Sample Weekly Output (per client)

3-5 posts (minimum 2 carousels) + captions + first-comment hashtags
1 performance snapshot with "keep/kill/iterate" recommendations
Community management (reply to top comments/handle trained DM FAQs)

Compensation & Work Arrangement

Contract position: 20-30 hours/week (potential path to full-time)
Rate: $1-2k/ USD month retainer (based on experience)
100% Remote with EST-friendly collaboration hours required


How to Apply
STEP 1: Complete the mandatory screening assignment above
STEP 2: Respond to this post with:

Your completed screening assignment (include all deliverables listed above)
Growth portfolio: Links to 2-3 accounts you grew to 5-10k+ followers

Include specific metrics (before/after follower counts)
Timeframe you worked on each account
Your specific contributions/strategy

Design portfolio: Your 3 best carousel examples with:

Link to the actual post
Brief explanation of the hook strategy
Results/performance if available

Strategy sample: Write a 5-7 bullet point 30-day growth plan for a med spa wanting more GLP-1 consultations
Rate & availability: Your hourly/retainer expectations and available start date

???? FINAL WARNING ????
This assignment tests whether you:

Actually follow social media trends (not just make pretty graphics)
Can reverse-engineer viral content
Understand platform psychology and engagement drivers
Use AI tools efficiently in your workflow
Can adapt strategies, not just copy them

If you skip the assignment or submit generic work, it tells us you either:

Don't pay attention to what's actually working on social media
Can't follow detailed instructions
Aren't serious about this opportunity

Only candidates who complete the full assignment will be considered. Period.