Director of Local Demand — PPC • GBP • ROI

Director of Local Demand — PPC • GBP • ROI

About The Company
We specialize in the restoration industry—water, mold, and fire—and help companies generate predictable, high-quality jobs with paid search, local SEO, and Google Business Profile. We only consider top one percent operators who are relentlessly data-driven and super savvy across PPC, SEO basics, and GBP.

Mission
Own lead generation for local service businesses end to end and turn budget into booked jobs with measurable ROI.

What you will do
Design and scale high-intent PPC for home services on Google Ads and Microsoft Ads; implement airtight conversion tracking for calls and forms using GA4, GTM, CallRail, and CRM events; manage and grow Google Business Profiles for organic call volume using correct categories, services, photos, products, posts, reviews, and clean NAP/citations; drive the SEO basics that actually move the needle across on-page fixes, internal linking, service and location pages, schema, site speed, and indexing hygiene; build decision-ready reporting that shows CPL, cost per booked appointment, CAC, revenue per lead, and true ROI with clear next actions; run disciplined experiments with Performance Max guardrails, audience signals, and creative tests while protecting lead quality; align closely with intake and sales so every dollar turns into jobs and revenue.

Must-have proof
You have managed substantial monthly budgets for service-based brands and can show dated before-and-after performance with screenshots; you have wins in urgent intent categories such as restoration, HVAC, plumbing, roofing, or pest; you can walk through a Google Ads account and explain exactly why each campaign and asset exists and how it ties to revenue; you can point to a Google Business Profile you improved and describe the specific actions taken and the lift in rankings and calls; you can calculate and defend CPL, cost per booked job, CAC, and ROI without needing a spreadsheet.

Requirements
Expert PPC for home services with intent-based structures and rigorous negative keyword discipline; hands-on GA4 and GTM with event mapping and offline conversions that track call outcomes and booked jobs; working knowledge of local SEO best practices so you can direct implementers effectively; Google Business Profile power user with a consistent record of driving organic calls and reviews; data-first communicator who builds clean dashboards and gives crisp, actionable updates; ownership mindset, fast feedback loops, and a bias for action.

Nice to have
Experience with Local Services Ads, Performance Max guardrails, and YouTube for true-intent testing; familiarity with GoHighLevel, Zapier, and CRM workflows to close the loop on revenue; strong ad copy and creative testing for RSAs and GBP posts.

What success looks like
By day 30 you have clean tracking, a hardened account structure, and market-level target CPLs; by day 60 you are hitting or beating agreed CPL and cost per booked appointment while improving lead quality; by day 90 you present a clear plan to scale budgets with stable ROI and predictable job flow.

This role is not for you if
You have not run PPC for local services at real budget levels; you cannot prove ROI with real accounts; you prefer vanity metrics over jobs and revenue; you avoid accountability for outcomes. If that sounds uncomfortable, please do not apply.

Benefits and details
Competitive compensation with performance bonuses tied to revenue impact; remote-first with North America overlap; modern tool stack and a fast-moving team.

How to apply

Email your portfolio with the subject line Elite Performance Marketer. Include the following in one message: three Google Ads screenshots showing spend, tracked conversions, CPL, plus a short note on what you changed and why; one Google Business Profile you improved with the actions taken and the measurable outcome; a one-page teardown of a local restoration SERP covering ad strategy, landing page fixes, GBP gaps, and a 90-day plan; two client references from service businesses who can speak to ROI you produced.