Social Media and UGC manager

We’re looking for a Social Media, Community & UGC Manager who knows how to make content go viral, build a strong brand identity, and foster an engaged online community. This role combines strategy, execution, and leadership — from creating scroll-stopping content to managing affiliate & UGC partnerships, while leading a team to scale brand reach.

Key Responsibilities

Develop and execute social media strategies to increase brand awareness, engagement, and virality across TikTok, Instagram, YouTube, and other key platforms.

Own content creation: ideate, design (graphic + video), schedule, and track performance of daily posts.

Manage UGC & influencer pipelines: source, onboard, and brief creators to produce authentic content that drives reach, conversions, and community growth.

Build and manage affiliate partnerships to expand brand presence and drive sales.

Lead and mentor a team (content creators, UGC coordinators, community specialists) to deliver high-performing campaigns consistently.

Engage with the community: respond to comments, DMs, and create conversations that strengthen brand loyalty.

Stay ahead of trends: research, test, and implement new strategies, platforms, and formats to keep the brand leading in digital presence.

Qualifications

Proven experience growing and managing social media accounts, ideally with viral content success.

Strong background in branding, storytelling, and audience psychology.

Hands-on graphic design skills

Experience managing UGC creators, influencers, or affiliates.

Excellent communication and community engagement skills.

Demonstrated ability to manage people or a team, with strong leadership and organizational skills.


Please tell us about your experience and send/ tell us in your message anything that you think would be helpful